rey
Worth a lookShows demand growing +118.4% this quarter, but high returns (11.2%) keeps it on the watch list.
Growth
Incredible+118.4%90-day search growth — must beat 0% to launch
Avg price
Incredible$29.00avg listing price — sweet spot $15–$100
Price range
Incredible$14.81–$64.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great136.77avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 49K searches
Returns
Bad11.2%return rate — above 6% kills the launch gate
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
30
Top-5 brand share
77%
Open market
16%
- Ruikajia21%
- ELEGAWHISPR21%
- Jazwares Costume Play14%
- Rodwake12%
- Little Adventures11%
- Heodols7%
- Open — no brand owns it (9 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 39 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ELEGAWHISPR 4 Pcs Rey Costume for Girls Halloween Deluxe Jumpsuit Kids Cosplay Outfits with Belt Bracer Accessories Set (Large(9-10 Years))
ELEGAWHISPR$21.073.9★28 rev
Girls Deluxe Star Wars Rey Costume | Kids Jedi Outfit for Parties Halloween and Themed Events Medium
Jazwares Costume Play$43.095.0★6 rev
ELEGAWHISPR 4 Pcs Rey Costume for Girls Halloween Deluxe Jumpsuit Kids Cosplay Outfits with Belt Bracer Accessories Set (Medium(6-8 Years))
ELEGAWHISPR$21.953.9★28 rev
Ruikajia Rey Costume Chewbacca Rhinestone Princess Leia Costume Darth BB8 R2D2 (beige 3 Years)
Ruikajia$14.814.5★453 rev
Ruikajia Rey Costume Chewbacca Rhinestone Princess Leia Costume Darth BB8 R2D2 (Beige 6 Years)
Ruikajia$18.944.4★43 rev
Newest
by launch date
STAR WARS Grogu Girls Short Sleeve Shirt and Short Set for Toddler and Big Kids
STAR WARS$17.8913 rev
STAR WARS Grogu Girls Short Sleeve Shirt and Short Set for Toddler and Big Kids
STAR WARS$17.9413 rev
STAR WARS Grogu Girls Short Sleeve T-Shirt and Bike Short Set for Toddler and Big Kids
STAR WARS$17.2014 rev
Disney Star Wars Grogu Toddler Girl Tank Dress Purple Allover Character Print Sleeveless A-Line Sundress Birthday Casual Summer Outfits Clothes 3-4T
Disney$16.17278 rev
ELEGAWHISPR 4 Pcs Rey Costume for Girls Halloween Deluxe Jumpsuit Kids Cosplay Outfits with Belt Bracer Accessories Set (Large(9-10 Years))
ELEGAWHISPR$21.0728 rev
Trending
90-day click momentum
STAR WARS Big Girls French Terry Skater Dress Pink 14-16
STAR WARS$21.435.0★
Disney Star Wars Grogu Toddler Girl Tank Dress Purple Allover Character Print Sleeveless A-Line Sundress Birthday Casual Summer Outfits Clothes 3-4T
Disney$16.174.7★
STAR WARS Little Girls Drop Shoulder T-Shirt and Bike Shorts Outfit Set Black 7-8
STAR WARS$19.304.8★
STAR WARS Grogu Girls Short Sleeve T-Shirt and Bike Short Set for Toddler and Big Kids
STAR WARS$17.204.5★
STAR WARS Grogu Girls Short Sleeve Shirt and Short Set for Toddler and Big Kids
STAR WARS$17.894.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +118.4% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 20.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fit great”
“Loved well made”
“Very soft”
“Cute and comfy daughter loved it for May the 4th”
“This was a great value”
“exactly like the picture”
What buyers complain about
“Doesn't match the picture”
“Damage used item”
“Size doesn't match”
“extremely cheap”