Skip to content
44

reebok

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 12Growth 23Conversion 1Competition 97Returns 18Price range 75Avg price 93Brand share 68Review moat 24Quality gap 60

Competition

Incredible14%

top-5 click share — an open shelf

Avg price

Great$51.44

avg listing price — sweet spot $15–$100

Price range

Great$15.14–$128.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,747.63

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.1%

90-day search growth — must beat 0% to launch

Returns

Bad7.6%

return rate — above 6% kills the launch gate

Market size

Bad$47K

$47K/yr · 1.1M searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

174

Top-5 brand share

64%

Open market

31%

  • Reebok30%
  • Lee11%
  • Joomra10%
  • PUMA8%
  • ZGR5%
  • Nike4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$4712%$9423%$1K4%$2K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 188 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall24%

“Pretty comfortable”

Size-Overall18%

“Fits to size”

Value For Money10%

“Great Value”

Quality-Overall9%

“the overall quality is solid”

Durability4%

“Durable shoes”

Weight Light3%

“Great boots and lightweight”

Color3%

“Nice color”

Shape/Style2%

“Stylish”

Exercise/Sports Suitability2%

“Very good for walking”

Advertised Vs Actual Product1%

“Just what was wanted”

What buyers complain about

Size-Overall17%

“Runs small”

Durability8%

“However, the durability has been very disappointing”

Comfort-Overall8%

“Not comfortable”

Quality-Overall7%

“Poor quality”

Feet Fit3%

“the toe box might feel a little tight”

Pain Relief-Overall3%

“It will hurt you”

Product Condition3%

“Delivered used products”

Value For Money2%

“Wouldnt spend more than $10 for these”

Leather Quality2%

“The leather is very rigid around the toes area”

Cushion2%

“these have very poor cushion in them”

Top return reasons

Size-Overall28%
Feet Fit27%
Width15%
Length12%
Comfort-Overall3%
Advertised Vs Actual Product2%
Color2%
Material Quality2%
Shape/Style2%
Quality-Overall1%