red umbrella
Worth a lookShows a sweet-spot price point ($23.45 avg), but a small market ($72K/yr) keeps it on the watch list.
Avg price
Incredible$23.45avg listing price — sweet spot $15–$100
Price range
Great$8.99–$50.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Good2.5%return rate — above 6% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Good+26.4%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad14,247.06avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 63K searches
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
34
Top-5 brand share
54%
Open market
39%
- Mr. Pen14%
- SoulRain12%
- GORILLA GRIP10%
- Rain-Mate10%
- RUMBRELLA9%
- Sunnyglade7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mr. Pen- Windproof Travel Umbrella
Mr. Pen$9.774.4★3,583 rev
SoulRain Umbrellas for Rain Durable & Compact Umbrella Backpack Purse Portable Umbrella for Travel - Auto Open Close Strong Fiberglass(Red)
SoulRain$9.824.5★310 rev
GORILLA GRIP Compact Travel Size Umbrella for Rain Sleek Design Fits Backpack Purse and Carry On Lightweight Under 1lb One Click Open and Close Wind Resistant Durable Waterproof Quick Dry Red
GORILLA GRIP$16.034.5★4,090 rev
Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse
Rain-Mate$14.344.4★10,095 rev
RUMBRELLA Red UV Stick Umbrella Auto Open UPF 50+ with J Hook Handle 51IN
RUMBRELLA$31.384.7★931 rev
Newest
by launch date
RusuiQinsan Travel Umbrella Compact Mini - Windproof Automatic Travel Size Foldable for Backpack or Purse Lightweight Outdoor Rain Gear(Red)
RusuiQinsan$9.80142 rev
OLIXIS 9ft Patio Umbrella with Tilt and Crank Button & 8 Sturdy Ribs Waterproof 9 feet Patio Table Umbrella Perfect for Poolside Terrace Beach and Outdoor Restaurant Red
OLIXIS$34.82451 rev
RONIARE Windproof Large Umbrella for Rain Automatic Open with Easy Grip Rainproof and Durable Canopy Design Versatile Travel Big Golf Umbrellas for Men & Women (Red)
RONIARE$16.7021 rev
AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Red)
AreShark$50.751,362 rev
RusuiQinsan Large Stick Umbrella Windproof Automatic Open 50 Inch Umbrella with Hook Handle Over Sized J Handle Umbrellas for Men and Women Windproof Unbreakable Stick Rain Golf Umbrella. (Red)
RusuiQinsan$29.6630 rev
Trending
90-day click momentum
TAHARI Automatic Open Aluminum Shaft Rubberized Grip Handle Umbrella (Red)
TAHARI$12.744.3★
OLIXIS 9ft Patio Umbrella with Tilt and Crank Button & 8 Sturdy Ribs Waterproof 9 feet Patio Table Umbrella Perfect for Poolside Terrace Beach and Outdoor Restaurant Red
OLIXIS$34.824.6★
Totes Auto Open/Close Windproof Ultimate Compact Umbrella with UV and Water Repellent Protection
totes$22.964.5★
RONIARE Windproof Large Umbrella for Rain Automatic Open with Easy Grip Rainproof and Durable Canopy Design Versatile Travel Big Golf Umbrellas for Men & Women (Red)
RONIARE$16.704.8★
Best Choice Products 7.5ft Heavy-Duty Round Outdoor Market Table Patio Umbrella w/Steel Pole Push Button Tilt Easy Crank Lift - Red
Best Choice Products$40.884.6★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +26.4% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, good price, good size and arrived on time”
“Solidly built”
“The construction is durable”
“Great value”
“its good for handling weather”
“easy to carry”
“As described”
“fits perfectly in my bag”
“Compact, easy to open”
“Vibrant color”
What buyers complain about
“Broke easily”
“Super small”
“Quality control issue”
“Very difficult to close”
“Way Too Heavy”
“Not Sturdy”
“Wouldn't recommend for real weather”
“It is not waterproof”
“Not as advertised”
“QR code doesnt work”