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65

red shorts

Worth a look

Shows demand growing +264.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 99Conversion 13Competition 96Returns 12Price range 67Avg price 84Brand share 94Review moat 30Quality gap 58

Growth

Incredible+264.1%

90-day search growth — must beat 0% to launch

Competition

Incredible15%

top-5 click share — an open shelf

Brand share

Great41%

top-5 brand share — no brand owns this niche

Avg price

Great$18.74

avg listing price — sweet spot $15–$100

Price range

Good$6.58–$32.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$405K

$405K/yr · 2.1M searches

Review moat

Okay3,463.46

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.2%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

67 rising

Sellers

77

Top-5 brand share

41%

Open market

54%

  • CRZ YOGA11%
  • BMJL11%
  • Blaosn8%
  • ANRABESS6%
  • Amazon Essentials5%
  • PINSPARK5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$4K2%$8K3%$12K4%$16K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 164 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +264.1% search growth over the last 90 days.
225K175KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 7.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fit like a glove”

Comfort-Overall20%

“And comfortable”

Quality-Overall8%

“Amazing quality”

Color6%

“Cute color”

Pockets/Compartments5%

“Very comfortable and love the pockets”

Value For Money4%

“they are super affordable”

Soft Feel4%

“soft material”

Material Quality3%

“Good quality material”

Stretchability/Expandability/Elasticity3%

“The material is stretchy at the top and is cute”

Shape/Style2%

“Comfy and stylish”

What buyers complain about

Size-Overall30%

“Little big”

Material Quality5%

“Cheap material”

Transparency3%

“Disappointed to find out they are see through”

Color3%

“Get darker colors only”

Quality-Overall3%

“Not good quality”

Thigh Fit3%

“Not good for thick thigh girls”

Stretchability/Expandability/Elasticity3%

“Not very stretchy”

Length2%

“the length is deceiving”

Thickness2%

“felt thin and cheap”

Waist Fit1%

“Waist is not where Id like it to be”

Top return reasons

Size-Overall52%
Waist Fit11%
Length9%
Thigh Fit5%
Color4%
Material Quality3%
Hip Fit3%
Inseam Fit3%
Thin2%
Shape/Style2%