red shawl
Skip itHigh returns (9.6%) — this niche doesn't clear our bar today.
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$16.20avg listing price — sweet spot $15–$100
Price range
Great$5.70–$117.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,984.91avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 157K searches
Returns
Bad9.6%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
35 flat
Sellers
41
Top-5 brand share
50%
Open market
43%
- CHICGAL17%
- TONGFANTFL9%
- Pukguro9%
- Avidlove7%
- Ciormis7%
- RUI VTRON7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 58 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ciormis Red Pashmina Scarves Womens Solid Pale Pashmina Shawls and Wraps for Formal Evening DressesRed
Ciormis$12.804.6★558 rev
RUI VTRON Pashmina Shawl Wraps for Women Red Large Winter Scarf Soft Shawls and Wraps for Evening Dresses Shawl for Wedding
RUI VTRON$15.144.7★605 rev
Shawls and Wraps for Evening Dresses Sheer Womens Chiffon Scarf Wedding Bridal Cover Up Red
CHICGAL$13.704.4★432 rev
Pukguro Shawls and Wraps for Evening Dresses Sheer Chiffon Women Elegant Soft Silky Wraps Wedding Bridal Scarf Red 79 * 18
Pukguro$11.624.4★3,074 rev
Womens Capelets Shawls and Wraps for Evening Dress Chiffon Capes Wedding Cover Up Red
CHICGAL$12.774.4★360 rev
Newest
by launch date
Women Sheer Poncho Top Lightweight Beach Cover Up Knit Shawl for Summer Vacation Festival Rave Outfits Red
Sawden$13.5532 rev
Avidlove Shawl and Wraps Shrug for Evening Dresses Sheer Chiffon Cape Women Elegant Silky Wraps Wedding Scarf Cover Up Red One Size
Avidlove$11.5433 rev
Women Knit Crochet Poncho Top Lightweight Sheer Shawl Summer See Through Swim Cover Up Beachwear (Red ONE SIZE)
Kodaruber$13.015 rev
RHQKK Womens Satin Shawl Wraps for Evening Dresses Wedding Formal Shawls Dressy Cover up for Women(Wine Red)
RHQKK$13.1413 rev
Avidlove Sheer Chiffon Batwing Cape - Womens Long Flowy Shawl Wrap for Evening Dress Party Cover Up Capelet with Mesh Panels
Avidlove$12.4563 rev
Trending
90-day click momentumRHQKK Womens Satin Shawl Wraps for Evening Dresses Wedding Formal Shawls Dressy Cover up for Women(Wine Red)
RHQKK$13.144.8★
Womens Chiffon Shawl Wraps Shrug for Evening Dress Wedding Cape Bolero Flapper Party Cover Up Red One Size
Avidlove$11.554.2★
Women Sheer Poncho Top Lightweight Beach Cover Up Knit Shawl for Summer Vacation Festival Rave Outfits Red
Sawden$13.554.5★
Avidlove Sheer Chiffon Batwing Cape - Womens Long Flowy Shawl Wrap for Evening Dress Party Cover Up Capelet with Mesh Panels
Avidlove$12.454.3★
Avidlove Shawl and Wraps Shrug for Evening Dresses Sheer Chiffon Cape Women Elegant Silky Wraps Wedding Scarf Cover Up Red One Size
Avidlove$11.544.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Color is beautiful”
“The product is beautiful”
“Buttery soft material”
“Nice light material perfect for a warm spring evening”
“It keeps her warm”
“Great deal”
“As advertised”
“this weight is perfect”
“Comfortable”
“cutesy & chic”
What buyers complain about
“sent it back was not the burgundy that I needed”
“Smaller than expected”
“POOR QUALITY”
“Fabric destroyed easily”
“the product description feels a bit overstated”
“The adhesion on the other hand is very, very poor”
“It is a little less sheer than the pictures suggest”
“Item looks used”
“dirty”
“Not as bright”