red pashmina
Skip itHigh returns (7.5%) — this niche doesn't clear our bar today.
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Good$14.43avg listing price — sweet spot $15–$100
Price range
Good$7.98–$30.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,788.21avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$89K$89K/yr · 80K searches
Returns
Bad7.5%return rate — above 6% kills the launch gate
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
22 flat
Sellers
26
Top-5 brand share
57%
Open market
39%
- Ciormis30%
- DXG PASHMINA8%
- Jmkcoz7%
- QIUTIMIY6%
- Umjetnost6%
- FURTALK5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ciormis Women pashmina Shawl Rave Warm Winter Scarves Shawl Wraps for Evening Dresses(US-Burgundy)
Ciormis$12.554.6★1,001 rev
Ciormis Red Pashmina Scarves Womens Solid Pale Pashmina Shawls and Wraps for Formal Evening DressesRed
Ciormis$12.804.6★558 rev
Pashmina Shawl Wrap for Women Soft Lightweight Multi-Purpose Scarf for Weddings Parties & Casual Wear (Jacquard Red Black - PL1835)
DXG PASHMINA$12.954.6★195 rev
Jmkcoz Womens Pashmina Shawls Wraps Scarf for Evening Dresses Bridal Bridesmaid Wedding Winter Large Warm Soft Silky Scarves (Red)
Jmkcoz$7.984.5★229 rev
Umjetnost Womens Soft Silky Pashmina Rave Scarf Paisley Pattern Pashmina Shawl Wrap with Fringes (P Red)
Umjetnost$14.694.7★317 rev
Newest
by launch date
DiaryYomi Red Pashmina Shawls-WomenS Exotic Silky Paisley Rave Pashmina Wrap Scarf for Festivals Travel Evening Dresses Sy1-Red
DiaryYomi$12.1225 rev
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap red
PULI$30.36436 rev
Nonakgado Pashmina Shawls for Evening Dresses-WomenS rave paisley Pashmina Scarf Wrap Travel Shawl Scarf(Sy5-Black Red)
Nonakgado$14.11118 rev
Jmkcoz Womens Pashmina Shawls Wraps Scarf for Evening Dresses Bridal Bridesmaid Wedding Winter Large Warm Soft Silky Scarves (Red)
Jmkcoz$7.98229 rev
QIUTIMIY Paisley Pashmina Shawls and Wraps for Women Reversible Jacquard Festival Rave Pashmina Scarves with Fringe Vintage(Flower17-Dark Red)
QIUTIMIY$16.7286 rev
Trending
90-day click momentumDiaryYomi Red Pashmina Shawls-WomenS Exotic Silky Paisley Rave Pashmina Wrap Scarf for Festivals Travel Evening Dresses Sy1-Red
DiaryYomi$12.124.5★
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap red
PULI$30.364.7★
Ciormis Paisley Pashmina Shawls and Wraps Red Elegant Silky Paisley Shawls and Scarfs for All Season(Style4-Red)
Ciormis$12.694.6★
Ciormis Red Pashmina Scarves Womens Solid Pale Pashmina Shawls and Wraps for Formal Evening DressesRed
Ciormis$12.804.6★
TUSHUSTY Pashmina Feel Shawls Wraps Rave Scarf for Women Soft Silky Reversible Men Scarves Hijab Burgundy
TUSHUSTY$11.224.7★
Demand & seasonality
Weekly Amazon search volume, last 65 weeks — -4.6% search growth over the last 90 days.Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful color”
“Buttery soft material”
“The product is beautiful”
“Definitely keeps you nice and warm”
“Good quality material”
“Comfortable”
“No too bulky”
“Great value for the money”
“Beautiful and elegant”
“gift was well received”
What buyers complain about
“Fabric destroyed easily”
“it's a bit too long for me”
“Misleading”
“Cheaply made”
“The only thing I don't like is the greenish color on the other side”
“It gets really cold in those rooms”
“WAY TOO THIN”
“dirty”
“Item looks used”
“Had a slight odor from being boxed”