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red leggings girls

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Soft demand (-73.0% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 0Conversion 19Competition 82Returns 17Price range 46Avg price 62Brand share 75Review moat 47Quality gap 43

Competition

Great33%

top-5 click share — an open shelf

Brand share

Great60%

top-5 brand share — no brand owns this niche

Avg price

Good$13.46

avg listing price — sweet spot $15–$100

Review moat

Okay1,759.05

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$5.38–$23.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad7.8%

return rate — above 6% kills the launch gate

Market size

Bad$33K

$33K/yr · 160K searches

Growth

Bad-73.0%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

33

Top-5 brand share

60%

Open market

35%

  • KEREDA17%
  • Auranso16%
  • Popular13%
  • French Toast9%
  • Moozava6%
  • QBK5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$3K12%$4K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 56 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -73.0% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 14.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall31%

“Fits great”

Comfort-Overall12%

“Comfortable”

Soft Feel9%

“soft”

Material Quality6%

“Great Material”

Color6%

“Colors are accurate”

Value For Money6%

“These are an affordable”

Quality-Overall5%

“the quality is really great for the price”

Pockets/Compartments3%

“And the pockets are such a game changer”

Stretchability/Expandability/Elasticity3%

“stretchy”

Advertised Vs Actual Product3%

“Product as expected”

What buyers complain about

Size-Overall39%

“Super small”

Material Quality17%

“The material bad”

Advertised Vs Actual Product14%

“Very deceptive advertising”

Thickness3%

“The material is average thickness”

Stitch/Finish/Polish3%

“different colors...however, she wore them for the first time today and the seam has come loose/ torn down the backside and across the waist”

Durability3%

“Ripped during first use. not usual for this brand”

Top return reasons

Size-Overall58%
Waist Fit14%
Length5%
Inseam Fit4%
Color4%
Advertised Vs Actual Product3%
Thigh Fit3%
Material Quality2%
Value For Money1%
Hip Fit1%