red cashmere scarf
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$36.12avg listing price — sweet spot $15–$100
Price range
Incredible$15.49–$78.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,860.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Returns
Bad8.6%return rate — above 6% kills the launch gate
Market size
Bad$0$0/yr · 18K searches
Growth
Bad-86.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
13
Top-5 brand share
77%
Open market
32%
- RIIQIICHY14%
- Plum Feathers14%
- JENNIE LIU12%
- FURTALK11%
- RYYOYY9%
- TYHOTULY9%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RIIQIICHY Scarfs for Women Winter Red Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl
RIIQIICHY$16.524.7★13,756 rev
Plum Feathers Winter Scarf Shawl with Cashmere Feel - Rich Solid Colors Winter Scarves and Wraps 72 x 12 (Red)
Plum Feathers$16.074.5★3,092 rev
JENNIE LIU Womens 100% Pure Cashmere Scarf for Women (Red)
JENNIE LIU$78.224.5★224 rev
FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts
FURTALK$15.494.7★7,498 rev
RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Rust Red
RYYOYY$59.784.6★365 rev
Newest
by launch date
TYHOTULY Chunky Scarf for Women Winter Oversized Thick Warm Tassel Scarves Cold Weather Large Blanket Soft Warm Shawl Wraps (Dark Red)
TYHOTULY$16.6848 rev
RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Rust Red
RYYOYY$59.78365 rev
Villand Pure 100% Cashmere Scarf with Fringed Edges Ultra Soft Large Cashmere Shawl Wrap for Women and Men (Red)
Villand$50.24423 rev
Wool Scarf Women-Winter Warm Thick Woolen Formal Evening Pashmina Shawl Wrap for Ladies Christmas Gifts(Red)
vimate$17.67584 rev
FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts
FURTALK$15.497,498 rev
Trending
90-day click momentumRYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Rust Red
RYYOYY$59.784.6★
RIIQIICHY Scarfs for Women Winter Red Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl
RIIQIICHY$16.524.7★
Plum Feathers Winter Scarf Shawl with Cashmere Feel - Rich Solid Colors Winter Scarves and Wraps 72 x 12 (Red)
Plum Feathers$16.074.5★
Calvin Klein CK Logo 2 in 1 Pashmina Wrap Scarf Rouge One Size
Calvin Klein$24.184.6★
FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts
FURTALK$15.494.7★
Demand
Weekly Amazon search volume, last 29 weeks — -86.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Beautiful color”
“So soft”
“Appropriate size for a lady”
“It is Warm and Comfortable”
“No too bulky”
“Exactly as advertised”
“It' looks elegant”
“So soft great quality material”
“beautiful and comfortable”
What buyers complain about
“A little large”
“Blue red, not orange red”
“It gets really cold in those rooms”