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57

red athletic top

Worth a look

Shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 45Growth 60Conversion 18Competition 97Returns 7Price range 75Avg price 88Brand share 83Review moat 44Quality gap 53

Competition

Incredible13%

top-5 click share — an open shelf

Avg price

Great$20.32

avg listing price — sweet spot $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Price range

Great$10.00–$30.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+36.8%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$243K

$243K/yr · 814K searches

Review moat

Okay2,129.48

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.3%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

54 rising

Sellers

60

Top-5 brand share

52%

Open market

44%

  • CRZ YOGA22%
  • PINSPARK10%
  • Omwilddo8%
  • RUNNING GIRL6%
  • HeyNuts6%
  • MathCat4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$2K2%$5K3%$7K4%$10K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 191 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — +36.8% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 5.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Fits great”

Comfort-Overall15%

“Super comfortable”

Color13%

“Color accurate”

Exercise/Sports Suitability8%

“Great sports bra”

Quality-Overall6%

“The quality is good; however, it runs a bit large”

Soft Feel6%

“soft material”

Material Quality5%

“Amazing material”

Shape/Style3%

“Flattering”

Value For Money2%

“The price is right”

Weight Light1%

“and lightweight”

What buyers complain about

Size-Overall28%

“It ran small”

Color4%

“Bleeds dye”

Material Quality3%

“the material isnt the softest I own”

Strap/String Quality3%

“Straps not adjustable”

Chest Fit3%

“Unfortunately, the built-in bra in both of the sizes did not fit in the chest area”

Advertised Vs Actual Product2%

“False advertising”

Thickness2%

“The ribbed material is thick”

Value For Money2%

“Waste of money”

Quality-Overall2%

“Cheap”

Stretchability/Expandability/Elasticity1%

“stretchy”

Top return reasons

Size-Overall58%
Chest Fit8%
Length7%
Color7%
Waist Fit3%
Material Quality3%
Arm Fit2%
Advertised Vs Actual Product2%
Thin2%
Shape/Style1%