rectangle sunglasses
Worth a lookShows a sweet-spot price point ($19.41 avg), but a small market ($124K/yr) keeps it on the watch list.
Avg price
Great$19.41avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Growth
Good+44.9%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,229.07avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.13–$219.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 6% kills the launch gate
Market size
Okay$124K$124K/yr · 228K searches
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
28
Top-5 brand share
57%
Open market
37%
- BUTABY23%
- JASPIN12%
- SOJOS9%
- Colrea8%
- hnbliv6%
- KUGUAOK6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BUTABY Rectangle Sunglasses for Women Retro Driving Glasses 90s Vintage Fashion Narrow Square Frame UV400 Protection Black & Leopard
BUTABY$15.204.5★24,882 rev
JASPIN Rectangle Sunglasses for Women Men Trendy Y2k Retro 90s Sun Glasses UV Protection Cool Square Frame (A1-Black)
JASPIN$6.944.6★2,781 rev
Colrea Retro Rectangle Sunglasses for Women Small 90s Y2K Square Shades
Colrea$9.924.4★221 rev
SOJOS Trendy Rectangle Polarized Sunglasses Womens Mens Small Retro Fashion Thin Slim Square Sunnies SJ2610 Brown Tortoise/Brown
SOJOS$14.444.6★986 rev
hnbliv Rectangle Small Sunglasses for Women Trendy Vintage Retro Sun Glasses with Thin Narrow Frame 2Pack 90s Y2K Fashion Essential
hnbliv$15.484.3★62 rev
Newest
by launch date
Foliful Trendy Polarized Rectangle Sunglasses Womens Mens Small Square Retro Thin Slim Fashion Chic Narrow Sunnies Tortoise/Brown
Foliful$10.3341 rev
hnbliv Trendy Small Rectangle Sunglasses for Women Vintage Retro Sun Glasses with Thin Narrow Frame 2Pack 90s Y2K Fashion Essential
hnbliv$14.2862 rev
FEISEDY Trendy Rectangle Sunglasses for Womens Mens Retro Small Narrow Thin Slim Square Sun Glasses B9178
FEISEDY$15.0531 rev
hnbliv Rectangle Small Sunglasses for Women Trendy Vintage Retro Sun Glasses with Thin Narrow Frame 2Pack 90s Y2K Fashion Essential
hnbliv$15.4862 rev
HERJOUR Polarized Trendy Retro Rectangle Sunglasses Womens Mens 90s Classic Vintage Sun Glasses AR82383
HERJOUR$15.5539 rev
Trending
90-day click momentumFEISEDY Trendy Rectangle Sunglasses for Womens Mens Retro Small Narrow Thin Slim Square Sun Glasses B9178
FEISEDY$15.054.6★
Foliful Trendy Polarized Rectangle Sunglasses Womens Mens Small Square Retro Thin Slim Fashion Chic Narrow Sunnies Tortoise/Brown
Foliful$10.334.5★
hnbliv Trendy Small Rectangle Sunglasses for Women Vintage Retro Sun Glasses with Thin Narrow Frame 2Pack 90s Y2K Fashion Essential
hnbliv$14.284.3★
Maui Jim Mens & Womens Hookipa Polarized Rectangle Sunglasses Gloss Black/Neutral Grey Polarized Medium Fit
Maui Jim$219.194.5★
HERJOUR Polarized Trendy Retro Rectangle Sunglasses Womens Mens 90s Classic Vintage Sun Glasses AR82383
HERJOUR$15.554.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.9% search growth over the last 90 days.Peak months: Jul, Oct · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality sunglasses”
“Love the shape”
“Worth it”
“Fit perfect”
“Comfortable fit”
“the color is perfect”
“The sunglasses feel sturdy overall”
“These sunglasses are definitely cute and very lightweight, which makes them easy to wear for short periods or as a fashion accessory”
“Just like advertised”
“very durable and have lasted orver”
What buyers complain about
“Too wide”
“Not well made”
“Easily broke”
“Looks expensive”
“Poor quality plastic”
“sometimes struggle to find a shape that I like”
“the plastic feels flimsy”
“kinda turns everything more brown”
“False advertising”
“maybe a little too thick/heavy”