reality fracture mtg
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Great$63.75avg listing price — sweet spot $15–$100
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Review moat
Great298.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$353K$353K/yr · 58K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$10.26–$228.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
8
Sellers
87
Top-5 brand share
91%
Open market
5%
- Magic: The Gathering42%
- Allegra K35%
- Generic5%
- 6AGames5%
- MTG Decks & More4%
- Wizards of the Coast3%
- Open — no brand owns it (2 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Allegra K Pants Suits for Women Summer 2 Piece Outfits Sleeveless Crop Top Elastic Waist Wide Leg Pants Casual Sets X-Small Khaki
Allegra K$24.293.6★5 rev
Magic: the Gathering - Secret Lair x Fallout: Beyond Vault 33 (Non-Foil)
Magic: The Gathering$40.554.6★11 rev
Magic: The Gathering Final Fantasy VI Commander Deck - Revival Trance
Magic: The Gathering$43.624.8★804 rev
Magic: The Gathering Foundations - Starter Collection
Magic: The Gathering$50.404.7★568 rev
Magic: The Gathering The Lord of The Rings: Tales of Middle-Earth Set Booster Box - 30 Packs (360 Magic Cards)
Magic: The Gathering$228.984.6★1,044 rev
Newest
by launch dateMagic: the Gathering - Secret Lair x Fallout: Beyond Vault 33 (Non-Foil)
Magic: The Gathering$40.5511 rev
MTG Legendary Pack 40 Count with Guaranteed Legendary Creature
Lightning Card Collection$10.2657 rev
6AGames Deluxe MTG Booster Box - 1000 Assorted Cards with Bonus 30 Rare Pack 30 Foil Pack and 5 Mythic Pack! - Compatible with Magic
6AGames$49.2640 rev
6AGames MTG Starter Collection Commander Booster Box: 500+ EDH TCG Cards with Bonus 30-Card Foil Pack Plus Rares and Mythics - Compatible with Magic
6AGames$35.2365 rev
Allegra K Pants Suits for Women Summer 2 Piece Outfits Sleeveless Crop Top Elastic Waist Wide Leg Pants Casual Sets X-Small Khaki
Allegra K$24.295 rev
Trending
90-day click momentum
Magic: The Gathering Starter Commander Deck - Chaos Incarnate (Black-Red) | Ready-to-Play Deck for Beginners and Fans | Ages 13+ | Collectible Card Games
Magic: The Gathering$28.194.8★
Magic: The Gathering Tarkir: Dragonstorm - Bundle
Magic: The Gathering$72.454.6★
MTG Legendary Pack 40 Count with Guaranteed Legendary Creature
Lightning Card Collection$10.263.5★
Magic: the Gathering 60-Card Theme Deck - Pirates
Magic: The Gathering$20.644.4★
MTG Secret Lair: Alien Auroras (Non-Foil Edition)
MTG Decks & More$90.004.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“These are collectible items”
“Excellent value”
“Fun Deck”
“Good variety”
“as advertised”
“Good for beginners”
“Artwork is really nice”
“A very special gift”
“there is a decent mix of the 5 colors”
“Huge assortment of playable cards”
What buyers complain about
“Not exactly worth the price tbh”
“Horrible Quality”
“Rushed Print”
“poor mix of cards/colors”
“Mostly bulk”
“Misunderstood the item description”
“Im assuming I had a factory defect somehow”
“Unfortunately my copy was covered in cleaning solution”
“Some smell, some dont”
“Scam packs”