rayban
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$4.0M$4.0M/yr · 5.2M searches
Competition
Great33%top-5 click share — an open shelf
Growth
Good+42.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$154.94avg listing price — sweet spot $15–$100
Review moat
Bad4,263.75avg incumbent reviews — the moat a new listing must climb
Price range
Bad$17.38–$430.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.5%return rate — above 6% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
5 falling
Sellers
25
Top-5 brand share
100%
Open market
0%
- Ray-Ban77%
- Meta18%
- Pro Acme3%
- WearMe Pro2%
- Michael Kors1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 67 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ray-Ban RB4420 Sunglasses Black/Dark Grey 65 mm
Ray-Ban$142.084.5★218 rev
Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Clear Lenses Wearable Technology
Meta$358.054.1★2,558 rev
Ray-Ban RB4376 710/13 57MM Havana/Brown Gradient Aviator Sunglasses for Men for Women
Ray-Ban$151.904.4★683 rev
Ray-Ban RB4378 710/13 54MM Havana/Plastic Lens Brown Gradient Square Sunglasses for Women
Ray-Ban$139.434.4★752 rev
Ray-Ban RB3767 Sunglasses Gold/Gradient Brown 54 mm
Ray-Ban$153.144.2★52 rev
Newest
by launch date
Ray-Ban RB4306 687380 54MM Opal Grey/Dark Blue Hexagonal Sunglasses for Men for Women
Ray-Ban$158.281,499 rev
Ray-Ban RB4165 687380 51MM Opal Grey/Dark Blue Square Sunglasses for Men for Women
Ray-Ban$148.1610,766 rev
Ray-Ban RB4472 Oval sunglasses Havana/Green 51 mm
Ray-Ban$119.6725 rev
Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Clear Lenses Wearable Technology
Meta$358.052,558 rev
Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Transitions Grey Lenses Sunglasses
Meta$430.542,558 rev
Trending
90-day click momentumRay-Ban RB4306 687380 54MM Opal Grey/Dark Blue Hexagonal Sunglasses for Men for Women
Ray-Ban$158.284.5★
Ray-Ban RB4165 687380 51MM Opal Grey/Dark Blue Square Sunglasses for Men for Women
Ray-Ban$148.164.4★
Ray-Ban RB4165 651287 55MM Rubber Transparent/Dark Grey Square Sunglasses for Men
Ray-Ban$120.434.4★
Ray-Ban RB4165 601/8G 55MM Rubber Black/Dark Grey Square Sunglasses for Men for Women
Ray-Ban$165.624.4★
Ray-Ban RB4379D 601/87 55MM Black/Dark Grey Square Sunglasses for Men for Women
Ray-Ban$145.184.2★
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — +42.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“They fit very nice very comfortable on your face”
“Worth it”
“Comfortable fit”
“Stylish and comfortable”
“were easy to replace”
“As described”
“Amazing Quality and Sound”
“Great battery life”
“the color is so chic”
What buyers complain about
“Broke almost immediately”
“Poor quality control”
“overpriced”
“Very small”
“battery doesnt last long”
“Wont connect to your phone”
“Recording button does not work”
“No longer hold a charge”
“Not as pictured”
“Received a used pair”