ray ban zuri
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great127avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$118.73avg listing price — sweet spot $15–$100
Growth
Good+28.2%90-day search growth — must beat 0% to launch
Price range
Good$14.44–$175.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 6% kills the launch gate
Market size
Bad$98K$98K/yr · 27K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
10
Top-5 brand share
100%
Open market
0%
- Ray-Ban85%
- SOJOS9%
- hnbliv6%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ray-Ban RB4455 Zuri Rectangular Sunglasses Havana/Dark Grey 52 mm
Ray-Ban$127.974.1★89 rev
SOJOS Trendy Rectangle Polarized Sunglasses Womens Mens Small Retro Fashion Thin Slim Square Sunnies SJ2610 Brown Tortoise/Brown
SOJOS$14.444.6★986 rev
Ray-Ban RB4455 Zuri Sunglasses Black/Dark Grey Polarized 52 mm
Ray-Ban$157.534.1★89 rev
Ray-Ban RB4455 Zuri Square Sunglasses Black/Dark Green 52 mm
Ray-Ban$119.774.1★89 rev
Ray-Ban RB4456F Square-Round Shape Non-Polarized Sunglasses for Men & Women Includes Official Rayban Eyewear Kit Ideal Formal & Casual Wear Sunglasess Dark Grey Lens
Ray-Ban$142.603.8★4 rev
Newest
by launch date
Ray-Ban RB2225 901/31 59MM Black/Green Rectangular Sunglasses for Men for Women
Ray-Ban$130.455 rev
hnbliv Rectangle Small Sunglasses for Women Trendy Vintage Retro Sun Glasses with Thin Narrow Frame 2Pack 90s Y2K Fashion Essential
hnbliv$15.4862 rev
Ray-Ban RB4455 Zuri Bio-Based Pillow Shape Non-Polarized Sunglasses for Men & Women Includes Official Rayban Eyewear Kit Ideal Formal & Casual Wear Sunglasess Dark Green Lens
Ray-Ban$169.090 rev
Ray-Ban RB4455 Zuri Square Sunglasses Black/Dark Green 52 mm
Ray-Ban$119.7789 rev
Ray-Ban RB4455 Zuri Sunglasses Cloudy Warm White/Dark Brown 52 mm
Ray-Ban$118.5189 rev
Trending
90-day click momentumRay-Ban RB4455 Zuri Bio-Based Pillow Shape Non-Polarized Sunglasses for Men & Women Includes Official Rayban Eyewear Kit Ideal Formal & Casual Wear Sunglasess Dark Green Lens
Ray-Ban$169.090.0★
Ray-Ban RB2225 901/31 59MM Black/Green Rectangular Sunglasses for Men for Women
Ray-Ban$130.454.8★
Ray-Ban RB4455 Zuri Square Sunglasses Black/Dark Green 52 mm
Ray-Ban$119.774.1★
hnbliv Rectangle Small Sunglasses for Women Trendy Vintage Retro Sun Glasses with Thin Narrow Frame 2Pack 90s Y2K Fashion Essential
hnbliv$15.484.3★
Ray-Ban RB4456F Square-Round Shape Non-Polarized Sunglasses for Men & Women Includes Official Rayban Eyewear Kit Ideal Formal & Casual Wear Sunglasess Dark Grey Lens
Ray-Ban$142.603.8★
Demand
Weekly Amazon search volume, last 14 weeks — +28.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This set of two pairs of sunglasses was also a great value at only $17 for two decent pairs of sunglasses”
“Cute style as well”
“Great fit”
“Better quality than other glasses of a similar price that I've bought”
“They are comfy”
“the color is perfect”
“These glasses work very well- lightweight”
“Just like advertised”
“They're sturdy, well made, good quality and deep in color”
“durable”
What buyers complain about
“still not a great fit”
“Easily broke”
“Cheap plastic”
“sometimes struggle to find a shape that I like”
“kinda turns everything more brown”
“Overpriced for the material”
“That said, the frames feel a bit delicate, so Id be careful not to drop them or handle them roughly—they could break more easily than sturdier sunglasses”