rams beanie
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.21avg listing price — sweet spot $15–$100
Review moat
Great367.83avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.36–$39.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay5.9%return rate — above 6% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$0$0/yr · 33K searches
Growth
Bad-94.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
7
Sellers
10
Top-5 brand share
94%
Open market
6%
- New Era33%
- FOCO27%
- YANGUMGUAN15%
- Daxton8%
- Generic6%
- Outerstuff6%
- Open — no brand owns it (1 brand, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YANGUMGUAN Los Angeles Football Beanie Hat for Men and Women Super Soft Football Knit Pom Beanie Mens Winter Cap
YANGUMGUAN$11.394.7★301 rev
FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)
FOCO$20.464.7★244 rev
New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Los Angeles Rams)
New Era$36.134.7★1,174 rev
New Era Womens NFL Cable Knit Team Logo Wordmark Tech Cuffed Pom Beanie Cold Weather Knit Hat - Los Angeles Rams - Blue
New Era$34.724.7★400 rev
FOCO NFL Unisex Adult Holiday Cuffed Pom Beanie Officially Licensed Winter Knit Hat for Men & Women Los Angeles Rams
FOCO$29.724.1★20 rev
Newest
by launch date
Winter Embroidered Soft Beanie Football Knit Hat With Warm Touch Screen Gloves - Game Day Gifts For Men Women And Fans
Generic$10.36105 rev
YANGUMGUAN Los Angeles Football Beanie Hat for Men and Women Super Soft Football Knit Pom Beanie Mens Winter Cap
YANGUMGUAN$11.39301 rev
FOCO Los Angeles Rams NFL Basic Primary Logo Beanie - Montego
FOCO$22.931,096 rev
FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)
FOCO$20.46244 rev
New Era Unisex-Adult NFL Official Team Color Primary Logo Cold Weather Legacy Historic Pom Knit Beanie Hat - Los Angeles Rams Blue
New Era$39.9919 rev
Trending
90-day click momentumFOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)
FOCO$20.464.7★
New Era Unisex-Adult NFL Official Team Color Primary Logo Cold Weather Legacy Historic Pom Knit Beanie Hat - Los Angeles Rams Blue
New Era$39.994.9★
Winter Embroidered Soft Beanie Football Knit Hat With Warm Touch Screen Gloves - Game Day Gifts For Men Women And Fans
Generic$10.364.6★
YANGUMGUAN Los Angeles Football Beanie Hat for Men and Women Super Soft Football Knit Pom Beanie Mens Winter Cap
YANGUMGUAN$11.394.7★
LOS ANGELES RAMS SUPER BOWL LVI VIEW 47 CUFF KNIT OSF / NAVY / A
47$19.985.0★
Demand
Weekly Amazon search volume, last 29 weeks — -94.9% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Got what I paid. a fair price”
“Warm and soft and your phone is usable with the gloves on”
“Very nice heavy set yet”
“Gloves are surprisingly warm”
What buyers complain about
“the colors don't match”