rainbow umbrella
Worth a lookShows demand growing +161.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+161.4%90-day search growth — must beat 0% to launch
Avg price
Great$22.21avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Price range
Great$8.48–$52.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 6% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,045.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$28K$28K/yr · 70K searches
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
26 flat
Sellers
34
Top-5 brand share
45%
Open market
49%
- Tinsow15%
- totes8%
- Repel Umbrella8%
- Sublibelief7%
- LILAC7%
- Rain-Mate7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tinsow 8 Rib Rainbow Umbrella Portable LGBT Pride Umbrella Collapsible Compact and Durable Lightweight and Cute Travel Rainbow Umbrella For June Pride Month
Tinsow$9.744.1★1,051 rev
Totes Auto Open Water Repellent 24 Rib Stick Umbrella with J Hook Handle
totes$27.834.6★371 rev
Sublibelief Rainbow Umbrella Automatic for Adults - Compact Folding Auto Open Close Double Canopy Vented Windproof Folding Travel Iridescent Umbrellas for Rain&Sun
Sublibelief$15.664.4★75 rev
LILAC Windproof Travel Umbrella for Rain - 43 Auto Open Close 8-Rib Compact Vibrant Rainbow Design Symbol of Hope & Covenant with Multipurpose Absorbent Pouch
LILAC$9.844.4★94 rev
Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars
Repel Umbrella$29.834.5★109,906 rev
Newest
by launch date
ECOBRELLA Rainbow Umbrella Travel Automatic - Compact Folding Colorful Umbrellas Lightweight Double Canopy Strong Vented Windproof Rainbow Umbrella for Kids Adults
ECOBRELLA$19.38134 rev
LILAC Windproof Travel Umbrella for Rain - 43 Auto Open Close 8-Rib Compact Vibrant Rainbow Design Symbol of Hope & Covenant with Multipurpose Absorbent Pouch
LILAC$9.8494 rev
zmgmsmh Rainbow Color Parasol Sunshades 8 Ribs Normal Foldable Sun Shade Umbrella with Scalloped Edges Sun/Rain Stick Manual Scallope Umbrella(8 Ribs Normal-Foldable Manual)
zmgmsmh$8.48116 rev
Tetramony Rainbow Parasol | Rainbow Umbrella for Pride Parade Weddings & Festivals | LGBT Pride Accessories Photo Props & Party Dcor | 32 Vintage Japanese Chinese Style Sun Parasol
Tetramony$22.2819 rev
Sublibelief Rainbow Umbrella Automatic for Adults - Compact Folding Auto Open Close Double Canopy Vented Windproof Folding Travel Iridescent Umbrellas for Rain&Sun
Sublibelief$15.6675 rev
Trending
90-day click momentumECOBRELLA Rainbow Umbrella Travel Automatic - Compact Folding Colorful Umbrellas Lightweight Double Canopy Strong Vented Windproof Rainbow Umbrella for Kids Adults
ECOBRELLA$19.384.6★
LILAC Windproof Travel Umbrella for Rain - 43 Auto Open Close 8-Rib Compact Vibrant Rainbow Design Symbol of Hope & Covenant with Multipurpose Absorbent Pouch
LILAC$9.844.4★
zmgmsmh Rainbow Color Parasol Sunshades 8 Ribs Normal Foldable Sun Shade Umbrella with Scalloped Edges Sun/Rain Stick Manual Scallope Umbrella(8 Ribs Normal-Foldable Manual)
zmgmsmh$8.484.1★
VampireFreaks Gothic Rainbow Batwing Umbrella with Black Metal Hardware J-Shaped Handle Rain and Sun Protection 34 L x 33.5 D
VampireFreaks$35.874.5★
Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars
Repel Umbrella$23.604.5★
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +161.4% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 5.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, good price, good size and arrived on time”
“Sturdisly constructed”
“Material feels durable”
“easy to carry”
“Good Value”
“I hope it withstands wind”
“Cute colour”
“As advertised”
“It fits my bag perfectly”
“Nice and compact”
What buyers complain about
“Broke in a week”
“Super small”
“Horrible quality control”
“Very difficult to close”
“Super flimsy”
“Well made a bit heavier than expected”
“Was there by photo BUT it Dissappered”
“Recieved wrong color”
“An expensive piece of junk”
“Cheap open/close mechanism”