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rainbow friends shirt

Skip it39/100

a small market ($8K/yr) — rainbow friends shirt doesn't clear our bar today.

Market/yr

$8K

Growth (1y)

+22.0%

Products

34

Brands

18

was 7 a year ago

Sellers

142

Price range

$10.09–$39.16

Returns

2.7%

Rating

4.6★

39/100

Skip it

Scored 39/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
0
×0.30
Growth
42
×0.30
Competition
75
×0.20
Quality gap
31
×0.10
Returns
78
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +22.0% year over year.
2K946Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.9×

Competition

43%Rainbow Friends
  • Rainbow Friends43%
  • Poppy Playtime12%
  • SunFocus9%
  • Mad Engine4%
  • Vopawetty4%
  • Crazy Friends3%
  • Other (12 brands)25%

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen. 18 brands and 142 sellers compete here.

Brands

18 rising

was 7 a year ago

Sellers

142

Top 5 brand share

71%

#ProductBrandPriceRatingReviewsClick shareTrend
1Rainbow Friends$21.514.0★1711%falling
2Rainbow Friends$22.374.8★158%rising
4Rainbow Friends$39.164.7★206%falling
6Rainbow Friends$22.454.7★75%rising
8Crazy Friends$17.994.6★33%falling
11PhatMojo$33.034.5★923%falling
15Rainbow Friends$22.215.0★72%falling

Product shelf

All 34 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Good Fit”

Quality-Overall21%

“But it was well made”

Durability6%

“Durable”

Comfort-Overall5%

“Comfortable, cute, and well made”

Advertised Vs Actual Product4%

“It as advertised”

Color4%

“All colors are accurate”

Gifting Purpose3%

“Cute Gift”

Material Quality3%

“Good quality material”

Print Quality3%

“These are just ok, the print and feel of the shirt is great”

Soft Feel3%

“Nice soft durable boys pajamas”

What buyers complain about

Size-Overall43%

“These run small”

Quality-Overall13%

“Poor quality and have already had one break”

Shrinkage Resistance10%

“it shrank considerably on the first wash”

Thickness5%

“a little thin”

Color5%

“They are mostly good except Yellow broke annoyingly easily”

Print Quality5%

“Horrible printing”

Value For Money3%

“overpriced”

Durability3%

“Idk it fell right apart”

Length3%

“Length is too short”

Stitch/Finish/Polish2%

“Seams came apart”

Top return reasons

  • Size-Overall62%
  • Length7%
  • Material Quality6%
  • Chest Fit4%
  • Advertised Vs Actual Product3%
  • Waist Fit2%
  • Color2%
  • Quality-Overall2%
  • Sleeve Fit2%
  • Arm Fit1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.