Skip to content
47

rain suits for women waterproof

Skip it

High returns (17.2%) — this niche doesn't clear our bar today.

Market size 14Growth 58Conversion 12Competition 82Returns 0Price range 90Avg price 95Brand share 40Review moat 43Quality gap 68

Avg price

Incredible$34.04

avg listing price — sweet spot $15–$100

Price range

Great$13.24–$103.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great33%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+32.7%

90-day search growth — must beat 0% to launch

Review moat

Okay2,239.04

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Bad$57K

$57K/yr · 168K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Returns

Bad17.2%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

69

Top-5 brand share

81%

Open market

15%

  • 33,000ft37%
  • iCreek19%
  • baleaf11%
  • Columbia9%
  • FROGG TOGGS5%
  • Toomett4%
  • Open — no brand owns it (9 brands, 15%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$5K12%$7K16%$9K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 54 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.7% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Great fit, great pants”

Comfort-Overall14%

“Super Comfortable”

Quality-Overall7%

“Affordable quality”

Pockets/Compartments5%

“lots of pocket”

Warmth4%

“Nice & Warm”

Weight Light4%

“Nice light weight option for walking, running & hiking”

Water Resistance4%

“really waterproof”

Weather Proof4%

“Rainproof pants”

Value For Money3%

“Great affordable option”

Quick Drying3%

“when caught in rain dry really fast”

What buyers complain about

Size-Overall21%

“Too short”

Water Resistance6%

“I thought they would not hold up in the rain”

Durability5%

“less durable than I was expecting”

Quality-Overall5%

“Cheap”

Drying Time3%

“Didn't work on keeping me dry”

Color3%

“The black dye rubbed off on my white furniture”

Wrinkles2%

“Permanent Wrinkles”

Comfort-Overall2%

“it can feel pretty uncomfortable”

Stretchability/Expandability/Elasticity2%

“If you don't want the elastic at the ankle”

Material Quality2%

“Fabric feels like plastic”

Top return reasons

Size-Overall50%
Waist Fit9%
Length7%
Hip Fit6%
Material Quality5%
Thigh Fit5%
Inseam Fit5%
Thin2%
Advertised Vs Actual Product1%
Shape/Style1%