quay aviator sunglasses for women
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Price range
Great$13.50–$98.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.69avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good1,446.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Returns
Bad6.5%return rate — above 6% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$17K$17K/yr · 32K searches
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
43
Top-5 brand share
90%
Open market
8%
- QUAY75%
- FEISEDY7%
- goodr4%
- SORVINO3%
- ANDWOOD2%
- SOJOS2%
- Open — no brand owns it (7 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QUAY High Key Polarized Aviator Sunglasses Oversized Black Frame Stylish Sunglasses with UV Protection Unisex Fade Lens Aviators for Men and Women
QUAY$47.414.5★1,466 rev
QUAY High Key Large Polarized Aviator Sunglasses Small Fit Gradient UV Protection Unisex Sunglasses Oversized Fashion Accessories for Casual Use Running Walking
QUAY$52.394.6★1,806 rev
Quay Womens On The Fly Large Sunglasses Oat/Sepia Tan One Size
QUAY$58.094.5★11 rev
FEISEDY Retro Polarized Aviator Sunglasses for Women Men Vintage Square Sunglass With Classic Style B0259
FEISEDY$24.924.6★216 rev
QUAY High Key Large Polarized Aviator Sunglasses Adjustable Fit Fade UV Protection Unisex Sunglasses Oversized Fashion Accessories for On The Go Lifestyles
QUAY$57.054.2★491 rev
Newest
by launch date
QUAY 35583 60mm GOLD/BROWN Oversize Aviator Sunglasses for Women + BUNDLE with ACCESSORY EYEWEAR KIT
QUAY$79.7412 rev
QUAY 1515 60mm BLACK/SMOKE Oversize Aviator Sunglasses for Women + BUNDLE with ACCESSORY EYEWEAR KIT
QUAY$80.8012 rev
QUAY OPEN TAB 76809 63mm Brushed Gold Doe/TAN Aviator Sunglasses for Women + BUNDLE with ACCESSORY EYEWEAR KIT
QUAY$96.652 rev
QUAY OPEN TAB 76815 63mm Black/Smoke Aviator Sunglasses for Women + BUNDLE with ACCESSORY EYEWEAR KIT
QUAY$98.692 rev
QUAY Chart Topper 78643 57mm DARK TORT/Brown Aviator Sunglasses for Women + BUNDLE with ACCESSORY EYEWEAR KIT
QUAY$90.354 rev
Trending
90-day click momentum
Shady Rays Aviator Tangle Free - Calimesa/Pink Calimesa Mirror Lens Medium/Large
Shady Rays$73.054.2★
goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce
goodr$37.624.7★
FEISEDY Retro Polarized Aviator Sunglasses for Women Men Vintage Square Sunglass With Classic Style B0259
FEISEDY$24.924.6★
GUVIVI Oversized Aviator Sunglasses for Women Men 2026 70s Retro Gold Metal Sun Glasses Tangle Free Square Aviators
GUVIVI$14.614.5★
QUAY OPEN TAB 76809 63mm Brushed Gold Doe/TAN Aviator Sunglasses for Women + BUNDLE with ACCESSORY EYEWEAR KIT
QUAY$96.655.0★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +18.2% search growth over the last 90 days.Peak months: Apr, Jun, Jul · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They are good quality I thought for sure they were going to be flimsy”
“they fit really comfortably”
“they are affordable”
“I loved the style”
“They are so comfortable”
“Lightweight and comfortable”
“Nice appearance in terms of coloring”
“These are beautifully constructed”
“They are sturdy”
“The frame is feels very durable”
What buyers complain about
“too big”
“Seems like a quality control issue”
“But broke after one week”
“Very disappointed with the price point”
“flimsy”
“I just wish they were darker”
“Definitely not new”
“The other pics are deceiving tbh”
“Its just the stiffness”
“they dont stretch after one wear like most sunglasses”