purple umbrella
Worth a lookShows a sweet-spot price point ($31.43 avg), but a small market ($57K/yr) keeps it on the watch list.
Avg price
Incredible$31.43avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 6% kills the launch gate
Growth
Good+45.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.78–$370.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad10,174.32avg incumbent reviews — the moat a new listing must climb
Market size
Bad$57K$57K/yr · 55K searches
Competition
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
41
Top-5 brand share
51%
Open market
44%
- Seniny14%
- LILAC12%
- Yoobure12%
- SoulRain8%
- BAODINI6%
- MRTLLOA5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 50 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yoobure Windproof Travel Umbrella - Automatic Umbrellas for Rain Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready
Yoobure$9.654.5★2,913 rev
Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Purple
Seniny$9.734.5★3,161 rev
SoulRain Umbrellas for Rain Durable & Compact Umbrella Backpack Purse Portable Umbrella for Travel - Auto Open Close Strong Fiberglass(Purple)
SoulRain$10.894.5★310 rev
LILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved 1-Purple
LILAC$9.574.5★441 rev
BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack
BAODINI$13.774.2★6,077 rev
Newest
by launch date
HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women
HIPPIH$9.86103 rev
LEAGERA Compact Duck Umbrella Folding Automatic - Lightweight Backpack Goose Umbrella Purple Wooden Duck Handle Sturdy Windproof Travel Umbrellas
LEAGERA$22.1857 rev
Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls
Seniny$9.98318 rev
LILAC Windproof Travel Umbrella for Rain - 43 Auto Open Close 8-Rib Compact Stylish Two-Tone Color Block Design Easy-Close Folding Portable Parasol for Men & Women
LILAC$9.8594 rev
Yoobure Automatic Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Windproof Folding Small Umbrella in Macaron for Kids Women Colorful
Yoobure$9.51214 rev
Trending
90-day click momentumLEAGERA Compact Duck Umbrella Folding Automatic - Lightweight Backpack Goose Umbrella Purple Wooden Duck Handle Sturdy Windproof Travel Umbrellas
LEAGERA$22.184.9★
Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars
Repel Umbrella$29.274.5★
HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women
HIPPIH$9.864.6★
Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls
Seniny$9.984.2★
PURPLE LEAF 10ft Patio Umbrella Outdoor Square Umbrella Large Cantilever Umbrella Windproof Offset Heavy Duty Sun for Garden Deck Pool Patio Navy Blue
PURPLE LEAF$365.604.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, good price, good size and arrived on time”
“Seems sturdy”
“Material feels durable”
“easy to carry”
“As described”
“Perfect to keep in the car for unexpected weather”
“fits perfectly in my bag”
“Great value”
“Compact enough for traveling”
“Cute color”
What buyers complain about
“Broke instantly”
“hard to open”
“Also, the handle is way too short”
“Not well made”
“Way Too Heavy”
“Not strong”
“Its not wind proof by any means”
“I got drenched with rain”
“The handle is flimsy”
“have a horrible fish smell”