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56

purple shorts

Worth a look

Shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 73Conversion 9Competition 96Returns 18Price range 76Avg price 84Brand share 96Review moat 30Quality gap 62

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Avg price

Great$18.70

avg listing price — sweet spot $15–$100

Price range

Great$8.22–$36.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+56.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,510.02

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$80K

$80K/yr · 597K searches

Returns

Bad7.6%

return rate — above 6% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

90 rising

Sellers

100

Top-5 brand share

34%

Open market

62%

  • CRZ YOGA11%
  • G Gradual8%
  • FULLSOFT6%
  • PINSPARK5%
  • ANRABESS4%
  • wirarpa4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$8032%$2K3%$2K4%$3K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 175 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +56.2% search growth over the last 90 days.
45K35KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 13.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall19%

“So comfortable”

Size-Overall17%

“Fits well”

Color10%

“Color is pretty”

Soft Feel6%

“So soft and buttery”

Quality-Overall6%

“These are well made”

Exercise/Sports Suitability6%

“Great athletic shorts”

Pockets/Compartments6%

“Love all the pockets”

Material Quality3%

“Great quality material”

Value For Money3%

“Great DEAL”

Stretchability/Expandability/Elasticity2%

“Love the stretchiness of the fabric”

What buyers complain about

Size-Overall19%

“Runs large”

Waist Fit5%

“the high waisted band doesnt do much to support”

Color4%

“I was worried about the purple since more often than not things that are labeled purple show up”

Quality-Overall4%

“These shorts are poorly made”

Transparency3%

“Not see through. at least for mine its not in purple”

Thickness3%

“Very thin”

Thin2%

“Thin fabric”

Exercise/Sports Suitability2%

“Not for running”

Fastener Quality2%

“Buttons all popped off including waist button and pocket buttons”

Adhesion/Stickiness2%

“The fabric sticks to the leg”

Top return reasons

Size-Overall49%
Waist Fit10%
Length9%
Color6%
Thigh Fit4%
Material Quality4%
Inseam Fit3%
Hip Fit3%
Thin3%
Advertised Vs Actual Product2%