purple pashmina
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Good$8.88–$30.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.02avg listing price — sweet spot $15–$100
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,521.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Okay5.9%return rate — above 6% kills the launch gate
Market size
Bad$26K$26K/yr · 69K searches
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
35
Top-5 brand share
46%
Open market
48%
- AUSEKALY14%
- Achillea13%
- Ciormis7%
- FURTALK7%
- VViViD6%
- Plum Feathers5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 58 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Achillea Soft Silky Reversible Paisley Pashmina Shawl Wrap Scarf w/Fringes (Tapestry Purple)
Achillea$16.784.7★10,278 rev
AUSEKALY Pashmina Feel Shawls Wraps for Women Rave Scarf Soft Silky Reversible Men Scarves Purple Black
AUSEKALY$13.124.7★136 rev
FURTALK Reversible Paisley Pashmina Shawl Wraps for Women Soft Exotic Indian Rave Scarf for Evening Dress Festival Scarves
FURTALK$15.034.7★381 rev
Plum Feathers Pashmina Scarf with Ethnic Tapestry Style Paisley Pattern - 67 x 28 Everyday Pashmina Travel Wrap and Shawl (Purple Tapestry)
Plum Feathers$19.094.7★3,680 rev
AUSEKALY Pashmina Feel Shawls Wraps for Women Rave Scarf Soft Silky Reversible Men Scarves Purple Blue
AUSEKALY$12.934.7★136 rev
Newest
by launch date
Womens Chiffon Shawl Wraps Shrug for Evening Dress Wedding Cape Bolero Flapper Party Cover Up Purple One Size
Avidlove$11.8563 rev
RonFoxi Purple Chiffon Warp - Soft Shawl and Warps Formal Bridal Bridesmaids Scarves for Women Evening Dresses (Purple)
RonFoxi$11.68331 rev
Wendyfull Pashmina Shawls and Wraps w/Fringe Two Tone Vintage Jacquard Paisley Rave Scarf for Weddings Festival (Purple)
Wendyfull$13.03130 rev
PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap
PULI$30.62436 rev
Fttyeiby Shawls and Wraps for Evening Dresses Satin Shawl Wraps for Women Wedding Formal Shawl Purple
Fttyeiby$12.13283 rev
Trending
90-day click momentum
YANIBEST Adjustable Satin Bonnet for Sleeping Women Double Layer Hair Wrap Reduce Friction Prevent Frizz Natural Curly Hair Purple
YANIBEST$14.214.4★
Womens Chiffon Shawl Wraps Shrug for Evening Dress Wedding Cape Bolero Flapper Party Cover Up Purple One Size
Avidlove$11.854.2★
Hotshawl Chiffon Shawls and Wraps for Evening Dresses Women Elegant Soft Scarf Bridal Scarve Wedding Stole (Purple One Size)
Hotshawl$9.734.4★
PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap
PULI$30.624.7★
Ciormis pashmina shawls for women-Taro Purple pashmina wrap scarf for dressy evening (Taro Purple)
Ciormis$11.194.6★
Demand
Weekly Amazon search volume, last 11 weeks — +19.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The color was beautiful”
“SO SOFT”
“Its a great quality shawl”
“Very comfy”
“Good fit”
“Warm and soft”
“The material is smooth and nice”
“is a weight that provides warmth without being too bulky”
“gift was well received”
“as advertised”
What buyers complain about
“colors aren't even close to what is pictured”
“the material wouldn't lay right”
“not match my dress”
“POOR QUALITY”
“WAY TOO THIN”
“Falls right off”
“Had a slight odor from being boxed”
“It is heavier than I expected for summer wrap”
“see it coming apart”
“how is this supposed to keep me warm when theres no thickness to it”