purple leggings for women
Skip itSoft demand (-39.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$17.52avg listing price — sweet spot $15–$100
Price range
Good$6.80–$38.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$118K$118K/yr · 605K searches
Review moat
Bad7,270.21avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.3%return rate — above 6% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.6%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
52
Top-5 brand share
38%
Open market
57%
- VALANDY9%
- YUDSUD8%
- CRZ YOGA8%
- YEOREO7%
- FULLSOFT6%
- KOWBEAR5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 75 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YUDSUD High Waisted Leggings for Women - Tummy Control Yoga Pants for Workout Running Athletic Womens Leggings Plus Size Dark Purple
YUDSUD$8.324.3★9,913 rev
VALANDY Creamlush Womens Leggings High Waisted Tummy Control Stretch Yoga Pants Workout Running Tights for Women Purple
VALANDY$11.694.4★17,271 rev
KOWBEAR Workout Leggings Womens Yoga Leggings High Waist 4-Way Stretch Slim Yoga Pants Casual Sports Running Tights Purple S
KOWBEAR$18.934.4★497 rev
GYMGUN High Waisted Leggings for Women Buttery Soft Tummy Control Capri Yoga Pants for Workout Athletic Plus Size
GYMGUN$7.664.4★2,110 rev
YOLIX Workout Leggings for Women - High Waisted Yoga Pants Tummy Control Compression for Running Light Purple
YOLIX$8.624.4★1,954 rev
Newest
by launch date
Wide Leg Yoga Pants for Women Workout Womens Leggings Tummy Control No Front Seam Pilates Outfits Fitness Clothing Purple L
NIASHOT$18.0959 rev
Fioboc Leggings for Women with Pockets High Waisted Yoga Leggings Buttery Soft Tummy Control Compression Workout Gym Pants Light Purple
Fioboc$29.7226 rev
Lilax Womens High Waisted Leggings Shiny Workout Yoga Pants (Purple XL)
Lilax$22.9232 rev
BAYDI Clouduxi Workout Leggings with Pockets for Women - 25 High Waisted Tummy Control Gym Yoga Pants Deep Purple
BAYDI$23.4535 rev
AMLEER Leggings with Pockets for Women High Rise Tummy Control Yoga Pants Buttery Soft Non See Through Squat Proof Workout Leggings Dasheen Purple Large
AMLEER$23.3665 rev
Trending
90-day click momentum
Amazon Essentials Womens Soft Leggings Grey Heather X-Small
Amazon Essentials$12.704.3★
Amazon Essentials Womens Soft Leggings Grey Heather Small
Amazon Essentials$12.404.3★
DHSO High Waisted Leggings for Women Full/Knee Length Capri Tummy Control Buttery Soft Yoga Pants for Workout Athletic Purple Large-X-Large
DHSO$6.804.4★
YUDSUD High Waisted Leggings for Women with Pockets - Tummy Control Yoga Pants for Workout Running Athletic No See Through Dark Purple
YUDSUD$9.194.3★
Wide Leg Yoga Pants for Women Workout Womens Leggings Tummy Control No Front Seam Pilates Outfits Fitness Clothing Purple L
NIASHOT$18.094.3★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -39.6% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 16.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy fit”
“Butter soft”
“Extremely comfortable”
“They seem to be well-made”
“Cute colors”
“Good deal”
“Soft material”
“These are thick pants”
“Not see through”
“The fabric is stretchy and soft”
What buyers complain about
“Run large”
“color not accurate”
“Definitely see through”
“Horrible material”
“Too tight banding at waist”
“They are thick”
“smell bad”
“Cheap”
“Thin material”
“not super comfortable”