purple beanie
Skip itSoft demand (-70.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Price range
Good$4.37–$27.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 6% kills the launch gate
Avg price
Okay$11.58avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,090.27avg incumbent reviews — the moat a new listing must climb
Market size
Bad$45K$45K/yr · 118K searches
Growth
Bad-70.5%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
68
Top-5 brand share
43%
Open market
52%
- Gelante13%
- Rosoz12%
- C.C6%
- SRLLBBY6%
- Connectyle5%
- KDWAVE5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rosoz Beanie for Men Women Unisex Slouchy Beanie Hats Winter Knit Caps Soft Ski Hat Purple
Rosoz$6.814.6★740 rev
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Purple
Gelante$7.764.6★1,001 rev
C.C Trendy Warm Chunky Soft Stretch Cable Knit Beanie Skully Deep Purple One Size
C.C$13.724.6★55,094 rev
Lightweight Cotton Beanie Breathable Thin Sleep Hats Skull Caps for Running Cycling Hiking Fishing (Purple)
SRLLBBY$5.974.1★498 rev
KDWAVE Beanie Hats for Women Men Unisex Soft Knit Cuffed Skull Cap Beanie Stretchy Solid Color Winter Hats
KDWAVE$8.284.6★436 rev
Newest
by launch date
100% Cotton Thin Beanie Hat for Men Women - Lightweight Breathable Knit Slouchy Beanie Cuffed Chemo Skull Cap Purple
Simapu$12.8132 rev
Dfqsofd Beanie for Men Women Knitted Hats for Women Soft Warm Winter Hat Unisex Cuffed Beanie Skully Cap for Cold Weather Purple
Dfqsofd$4.3716 rev
WDAIYEK Slouchy Chunky Knit Beanie with Pom Pom - Cozy Winter Bobble Hat for Women and Men Purple
WDAIYEK$13.4629 rev
Home Prefer Mens Beanies Cuffed Knitted Winter Hat Watch Skull Cap Warm Beanie Hat for Men Women Unisex Gifts (US Alpha One Size Purple)
Home Prefer$10.7162 rev
ROXUN Beanie for Men/Women Winter Hat Soft Warm Unisex Skull Stocking Cap
ROXUN$8.881,090 rev
Trending
90-day click momentum100% Cotton Thin Beanie Hat for Men Women - Lightweight Breathable Knit Slouchy Beanie Cuffed Chemo Skull Cap Purple
Simapu$12.814.4★
Beanie for Hair Loss & Sensitive Scalps - Lightweight Slouchy Knit Hat - Soft Stylish & Cool for Warm Weather Purple
Revony$14.084.5★
CHARM Mens Organic Cotton Beanie - Womens Slouchy Knit Hat Made in Japan Purple S
CHARM$23.224.2★
Royalty Headwear Silky Wave Cap for 360 540 & 720 Waves Soft Breathable Durag Skull Cap Beanie for Men (US Alpha One Size Purple)
Royalty Headwear$20.004.3★
Carhartt Mens Knit Cuffed Beanie Black/White One Size
Carhartt$18.534.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -70.5% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“keeps me warm”
“Super quality Beanie”
“Excellent fit”
“True color”
“Most comfortable,”
“Just as described”
“Not to mention it is super soft yet still breathable”
“Good for price”
“Amazing Christmas gift”
“Lightweight stretchy material”
What buyers complain about
“Too small”
“The material doesnt really bounce back if stretched”
“I've noticed it is already starting to come apart at the seams after a short use during the winter months”
“Not Thick Enough”
“Not for playing outside 15°”
“its not exactly the purple color I was hoping for But its a nice hat”
“I do wish they would make a line of these that are heavier”
“Child's beanie falsely advertised as an unisex adult beanie”
“I do however think it isn't very durable”
“maybe not durable if machine washed”