purge mask
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.45avg listing price — sweet spot $15–$100
Price range
Good$6.21–$30.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 6% kills the launch gate
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,097.47avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 507K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
64
Top-5 brand share
60%
Open market
34%
- Poptrend18%
- KaTiSeMo16%
- BOMLY10%
- ROXUN9%
- Trick Or Treat Studios6%
- Rubies6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KaTiSeMo Halloween Mask LED Light Up Purge Mask with 3 Lighting Modes EL Wire Neon Scary Mask for Adults Festival Cosplay Costume Masquerade Carnival Party Gifts
KaTiSeMo$14.654.1★175 rev
ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black
ROXUN$7.004.6★2,521 rev
Poptrend Halloween Mask LED Light up Mask for Festival Cosplay Halloween Costume Masquerade Parties Carnival Gifts
Poptrend$13.274.4★9,850 rev
Poptrend Halloween Mask LED Light up Masks for Festival Cosplay Halloween Costume Masquerade Parties Carnival Gifts
Poptrend$12.734.4★9,850 rev
Rubies Female Evil Grin Mask for Adults Womens No Size
Rubies$10.224.4★540 rev
Newest
by launch date
2 Pcs The Purge Mask Smile Mask Horror Eradicate Killer Anarchy Halloween Party Scary Masks
YASOKEZO$12.9574 rev
The Purge Mask Smile Mask Horror Eradicate Killer Anarchy Halloween Party Scary Masks
YASOKEZO$7.7674 rev
BOMLY Halloween Purge Mask Light Up Scary Mask EL Wire LED Masks for Festival Party Gifts
BOMLY$11.172,335 rev
BOMLY Halloween Purge Mask Light Up Scary Mask EL Wire LED Masks for Festival Party Gifts
BOMLY$11.682,335 rev
JDBMAOYE LED Light Up Mask with Gesture Sensing Perfect Gifts for Teen Boys
JDBMAOYE$27.91528 rev
Trending
90-day click momentum
3M P100 Performance Mold & Lead Paint Removal Respirator Medium Size NIOSH-APPROVED P100 Rated Filter Carbon Layer Helps Reduce Odor Nuisance Lightweight Adjustable Head Straps (6297P1-DC)
3M$29.354.6★
ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black
ROXUN$7.004.6★
BOMLY Halloween Purge Mask Light Up Scary Mask EL Wire LED Masks for Festival Party Gifts
BOMLY$11.174.3★
BOMLY Halloween Purge Mask Light Up Scary Mask EL Wire LED Masks for Festival Party Gifts
BOMLY$11.684.3★
Poptrend Halloween Mask LED Light up Mask for Festival Cosplay Halloween Costume Masquerade Parties Carnival Gifts
Poptrend$13.294.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 83.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome quality”
“Excellent fit”
“Fun for kids”
“Reasonably priced”
“But comfortable to wear”
“As advertised”
“Awesome gift”
“it kept my face warm all day”
“Have had for a few months with no problems, seems durable”
“It is bright”
What buyers complain about
“Was small”
“Terrible quality cheap made”
“These are the absolute thinnest material item I have ever seen”
“This broke immediately after 5 minutes of use”
“the execution is lacking”
“Chemical smelling”
“Uncomfortable”
“not able to recharge”
“I was worried as there were multiple photos on the listing”
“Not good, comes out pink”