puppy costume
Skip itHigh returns (11.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$24.60avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$9.36–$39.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,233.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 161K searches
Growth
Bad-39.9%90-day search growth — must beat 0% to launch
Returns
Bad11.9%return rate — above 6% kills the launch gate
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
26 rising
Sellers
51
Top-5 brand share
53%
Open market
42%
- Merqwadd14%
- Dcohmch14%
- HollyHOME10%
- CuteCosplay9%
- Fun World6%
- Morph5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dcohmch Toddler Baby Bernese Mountain Dog Costume Cute Hooded Jumpsuit Zipper Snowsuit Infant Warm Winter Clothes 0-3T (Black 18-24 Months)
Dcohmch$25.824.8★12 rev
HollyHOME Baby Romper Dalmatian Puppy OneSize for Kids One Piece Dog Sleeping Wear Cosplay Costume for 12-18M
HollyHOME$18.784.6★443 rev
Merqwadd Baby Dog Halloween Costume Boy Girl Dalmatian Spotted Puppy Onesie Aminal Halloween Cosplay (0-3 Months Black&White)
Merqwadd$19.664.3★91 rev
InCharacter Costumes Baby Puppy Love Infant and toddler costume Orange Medium (12-18mos)
Fun World$21.714.0★202 rev
AOTHSO 6 Pieces 101 Days of School Girls and Toddlers Dalmatian Dog Costume Set Headband Long Sleeve Pants Tail Tutu Skirt
AOTHSO$11.724.6★124 rev
Newest
by launch date
Rourufy Baby Boy Fall Clothes Infant Dog Embroidery Bubble Romper Sweatshirt Newborn Long Sleeve Onesie Winter Outfit (A Dog Plaid Blue 0-3 Months)
Rourufy$14.5421 rev
Dalmatian Costume Kids Toddler Dog Puppy Girl Boys 2T 3T Halloween Onesie Cutest
Breevo$19.5131 rev
HOMELEX Halloween Toddler Animal Costume - Cutest Animals Infants Outfit for Baby 3-36 Months(Dog)
HOMELEX$11.48144 rev
WAFUNNE Animal Onesie Costume for Kids Child Boys Girls Womens Mens Cosplay Halloween Bulldog 120
WAFUNNE$26.2513 rev
Dcohmch Toddler Baby Bernese Mountain Dog Costume Cute Hooded Jumpsuit Zipper Snowsuit Infant Warm Winter Clothes 0-3T (Black 18-24 Months)
Dcohmch$25.8212 rev
Trending
90-day click momentum
CuteCosplay Unisex Kids Dog Onesie Animal Cosplay Pajamas Christmas Halloween Costumes
CuteCosplay$21.474.5★
Unisex Kids Dog Onesie Animal Cosplay Pajamas Christmas Halloween Costumes
CuteCosplay$20.664.5★
Dcohmch Toddler Baby Bernese Mountain Dog Costume Cute Hooded Jumpsuit Zipper Snowsuit Infant Warm Winter Clothes 0-3T (Black 18-24 Months)
Dcohmch$25.824.8★
Aalizzwell 6-12 Months Infant Baby Boys Halloween Clothes Dalmatians Outfit Spotted Dog Ear Puppy Clothing
Aalizzwell$28.654.3★
IMEKIS Baby Girl Dalmation Infant Romper Tutu Skirt Dog Ears Headband Spotted Puppy Dalmatian Baby Toddler 1st 2nd Birthday Outfit Photoshoot Cake Smash 6-12 Months
IMEKIS$23.814.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.9% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 96.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“soft”
“Absolutely adorable and high quality fabric”
“Adorable, comfortable, excellent quality”
“Fit my 2 month old”
“gives you the option to dress warmer underneath if you live in a colder climate”
“I love how the zipper goes all the way down to the foot”
“Good fit amazing material”
“Breathable material”
“Easy for him to move in”
What buyers complain about
“See through”
“It was a waste of money”
“impossible to wear”
“Did the job, thinner material”