pumpkin necklace
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Review moat
Great131.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 6% kills the launch gate
Price range
Okay$4.25–$23.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Avg price
Okay$10.43avg listing price — sweet spot $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 71K searches
Competition
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
14 falling
Sellers
15
Top-5 brand share
72%
Open market
28%
- Caiyao36%
- Your Always Charm9%
- Gonashow9%
- metaltree986%
- SHANTYSON6%
- ANLYAWX6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caiyao 2Pcs Lovely Magnetic Love Heart Ghost Pendant Necklace Set for Women Men Friend Enamel Mutual Attract Magnet Couple Matching Necklace Halloween Jewelry Birthday Gift-A black white
Caiyao$8.554.2★605 rev
Gonashow Ghost Earrings & Necklace Blue Glow in The Dark Adopt A Ghost Earrings for Women Men Spooky Halloween Jewelry Set
Gonashow$10.784.1★22 rev
Ghost in a Bottle Necklace and Earrings Set Glow in the Dark Halloween Ghost Charm Jewelry Silver Tone Spooky Pendant Necklace with Matching Drop Earrings for Costume Party Gift
Your Always Charm$4.254.5★25 rev
metaltree98 Iced Ghost Gold Silver Plated Pendant 20 Cuban Chain Necklace 1738 (Silver Tone 20 Cuban Chain)
metaltree98$13.062.8★3 rev
SHANTYSON Halloween Ghost Pendant Necklace Gold - Plated Spooky Charm Ghosts Necklace for Women with Box Chain (silver)
SHANTYSON$11.855.0★6 rev
Newest
by launch date
Sunongxin Ghost Necklace Cute Natural Black Obsidian Necklace with Stainless Steel Chain Spooky Halloween Jewelry for Women & Men
Sunongxin$9.982 rev
SHANTYSON Halloween Ghost Pendant Necklace Gold - Plated Spooky Charm Ghosts Necklace for Women with Box Chain (silver)
SHANTYSON$11.856 rev
unique corn Halloween Ghost Necklace 14K Gold Plated Cute Spooky Pendant Jewelry Fun Halloween Accessories & Costume Gifts for Women (Gold)
unique corn$6.218 rev
ONLYJUMP Halloween Lovely Ghost Necklace for Women S925 Sterling Silver Black Heart Crystal Ghost Pumpkin ghost Necklace Cute Halloween Gothic Jewelry Gifts (cat)
ONLYJUMP$7.606 rev
Decixde Halloween Necklace for Women - Silver+Black Ghost Pendant Necklace - Spooky Ghost & Bat Pendant - Adult Womens Halloween Jewelry Gift
Decixde$9.7720 rev
Trending
90-day click momentum
Spooktacular Creations Halloween Pirate Coin Necklace Pirate Skull Necklace Accessories for Men Women Halloween Cosplay Pirates Costume Halloween Dress Up Party Favors
Spooktacular Creations$9.754.7★
metaltree98 Iced Ghost Gold Silver Plated Pendant 20 Cuban Chain Necklace 1738 (Silver Tone 20 Cuban Chain)
metaltree98$13.062.8★
Gonashow Ghost Earrings & Necklace Blue Glow in The Dark Adopt A Ghost Earrings for Women Men Spooky Halloween Jewelry Set
Gonashow$10.784.1★
Ghost in a Bottle Necklace and Earrings Set Glow in the Dark Halloween Ghost Charm Jewelry Silver Tone Spooky Pendant Necklace with Matching Drop Earrings for Costume Party Gift
Your Always Charm$4.254.5★
Sunongxin Ghost Necklace Cute Natural Black Obsidian Necklace with Stainless Steel Chain Spooky Halloween Jewelry for Women & Men
Sunongxin$9.985.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 39.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“good quality”
“The chain is adjustable”
“Very heavy well made pirate medallion”
“great details the cord is decent to it got a nice waxy finish that will keep it from fraying if you get it wet”
“for the price it is surprisingly durable”
“Its exactly that however”
“Love the design”
“Pretty”
“I thought it was a good value for the money”
“Fun for little pirates”
What buyers complain about
“Chain is no good”
“Smaller than anticipated buy great quality”
“The medallion is heavier”