pumpkin mask
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.01avg listing price — sweet spot $15–$100
Price range
Great$7.49–$42.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,393.55avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 6% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$162K$162K/yr · 399K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
522
Top-5 brand share
82%
Open market
14%
- Andalou Naturals45%
- Generic14%
- Baynoyia12%
- CreepyParty9%
- Peter Thomas Roth4%
- DRMTLGY4%
- Open — no brand owns it (5 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Andalou Naturals Pumpkin Honey Glycolic Mask (NEW FORMULA) - Exfoliating Face Mask with Glycolic Acid Vitamin C for a Radiant Glow - Gentle Exfoliant Removes Dirt & Dry Skin Cells - 1.7 fl oz
Andalou Naturals$15.684.4★5,891 rev
Autumn Style Print Hat Halloween Embroidered Pumpkin Face Baseball Cap Unisex Outdoor Sun Hat Jack-O-Lantern Pumpkin Cap (US Alpha One Size Orange)
Generic$7.493.9★30 rev
Halloween Balaclava Cap for Women Men Knit Pumpkin Beanie Hat Face Cover Hat Ski Mask (Orange ONE Size)
Baynoyia$15.590.0★0 rev
CreepyParty Jack-o-Lantern Pumpkin Mask for Adults Natural Latex Pumpkin Costume Mask for Halloween Parties and Cosplay
CreepyParty$17.044.0★994 rev
Peter Thomas Roth | Pumpkin Enzyme Mask | Enzymatic Dermal Resurfacer Exfoliating Pumpkin Facial Mask for Dullness Fine Lines Wrinkles and Uneven Skin Tone 1 count (5 Fl Oz)
Peter Thomas Roth$42.184.6★1,421 rev
Newest
by launch dateAutumn Style Print Hat Halloween Embroidered Pumpkin Face Baseball Cap Unisex Outdoor Sun Hat Jack-O-Lantern Pumpkin Cap (US Alpha One Size Orange)
Generic$7.4930 rev
Halloween Balaclava Cap for Women Men Knit Pumpkin Beanie Hat Face Cover Hat Ski Mask (Orange ONE Size)
Baynoyia$15.590 rev
KJOCOS Creepy Pumpkin Mask Halloween Scary Pumpkin Head Mask For Halloween Costume Party Props Adult Men Women (Pumpkin Mask)
KJOCOS$13.79204 rev
Zadin Pumpkin Head Mask for Halloween Scary Pumpkin Mask for Adult Jack o Lantern Face Covering Pumpkin Head Costume to Wear
Zadin$28.3451 rev
Voyiparty Halloween Scary Pumpkin Head Mask Decorations For Adults Party Props Latex Pumpkin Mask Halloween Gifts
Voyiparty$16.35178 rev
Trending
90-day click momentumAutumn Style Print Hat Halloween Embroidered Pumpkin Face Baseball Cap Unisex Outdoor Sun Hat Jack-O-Lantern Pumpkin Cap (US Alpha One Size Orange)
Generic$7.493.9★
Halloween Balaclava Cap for Women Men Knit Pumpkin Beanie Hat Face Cover Hat Ski Mask (Orange ONE Size)
Baynoyia$15.590.0★
Andalou Naturals Pumpkin Honey Glycolic Mask (NEW FORMULA) - Exfoliating Face Mask with Glycolic Acid Vitamin C for a Radiant Glow - Gentle Exfoliant Removes Dirt & Dry Skin Cells - 1.7 fl oz
Andalou Naturals$15.684.4★
Peter Thomas Roth | Pumpkin Enzyme Mask | Enzymatic Dermal Resurfacer Exfoliating Pumpkin Facial Mask for Dullness Fine Lines Wrinkles and Uneven Skin Tone 1 count (5 Fl Oz)
Peter Thomas Roth$42.184.6★
YAYOUREL Halloween Scary Mask Halloween Masks for Adults Skull Pumpkin Skeleton Neck Gaiter Face Mask Covering Ear Loop Hole Triangle Bandanas for Men Women UV Face Scarf Mask Cover Black Yellow
YAYOUREL$7.514.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 77.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“Feels Good”
“I have been using their skin care for years”
“This mask is a good quality for the price”
“It will not dry out your skin”
“Cleans out my pores, reduces oil, leaves my skin feeling refreshed and does not over dry”
“No irritation and it genuinely seemed to help with some of the texture my skin has”
“especially for the price point”
“Good glow look”
“Good fit for average head”
What buyers complain about
“significantly cheaper”
“Its a SMALL container”
“so I do not apply it there as it will cause irritation”
“Unfortunately, this product did not work for me at all”
“that tells me I have some buildup on the skin that is trapping oil”
“The consistency is different”
“Smelled teriible”
“Doesnt look like photo size”
“It was clearly used before it was sent to me”
“Read warning about increased sensitivity to sun”