puffer vest women
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Incredible$24.22avg listing price — sweet spot $15–$100
Price range
Great$6.57–$53.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 14.0M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,821.36avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.4%return rate — above 6% kills the launch gate
Growth
Bad-33.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
72 rising
Sellers
97
Top-5 brand share
31%
Open market
65%
- ZESICA8%
- ELLEVEN7%
- V VOCNI7%
- Mina Self5%
- ASUOAgio4%
- Fuinloth4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 154 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vocni Womens Fully Lined 4 Button V-Neck Economy Dressy Suit Vest Waistcoat Black US M (Asian 3XL)
V VOCNI$25.284.5★6,927 rev
Mina Self Vest Tops for Women 2026 Summer Black Womens Vests Clothes Outfits Sleeveless Cardigans Fashion Dressy Trendy Classy Suit Womens Top Lightweight Casual Womens Blouses Blazers Jackets
Mina Self$32.014.2★1,427 rev
ELLEVEN Stretchy Knit Vest Tops for Women V Neck Fitted Button Down Vest Top Trendy Business Casual Outfits Fashion Waistcoat Black Large
ELLEVEN$28.574.4★326 rev
ZESICA Womens Trendy Vests Top 2026 Spring Summer Square Neck Short Sleeve Blazer Suit Button Down Business Casual Blouse Black M
ZESICA$37.394.0★179 rev
ELLEVEN Stretchy Knit Vest Tops for Women V Neck Fitted Button Down Vest Top Trendy Business Casual Outfits Fashion Waistcoat Black Medium
ELLEVEN$26.854.4★326 rev
Newest
by launch date
Rjognt Linen Vest Women Womens Vest Top Cotton Linen Button Down Sleeveless Shirts Business Casual Tank Vest Tops Summer Fashion 2026 Linen Blouses Gauze Shirts Teacher Clothes Black
Rjognt$6.574 rev
Attine Vest Tops for Women Cotton Linen Summer Womens Top Army Green Small
Attine$10.4936 rev
Blooming Jelly Womens V Neck Tank Tops Cute Sleeveless Shirts Gingham Vest Work Tops Trendy Spring Clothing(Black Large)
Blooming Jelly$13.9760 rev
YEXPINE Womens Cotton Linen Long Vest Button Down Sleeveless Tie Back Blazer Vest
YEXPINE$34.688 rev
RainbowDate Black Vest for Men Classic V-Neck Slim Fit Mens Formal Suit Vest 3 Pieces with Tie and Pocket Square Youth Dress Waistcoat for Wedding Business Graduation Prom or Casual L
RainbowDate$22.4477 rev
Trending
90-day click momentum
GoMamee Womens Suit Vest Waistcoat V Neck Sleeveless Blazer Top Button Down Economy Business Dressy Casual Outfits Black Large
GoMamee$20.454.4★
PrinStory Sleeveless Cardigans for Women Summer Lightweight Casual Open Front Irregular Hem Long Vest with Pockets Black 2XL
PrinStory$10.854.3★
Tankaneo Womens V Neck Denim Vests Tops Trendy Summer Casual Button Down Y2k Fitted Pleated Sleeveless Jean Tops
Tankaneo$37.193.9★
Attine Vest Tops for Women Cotton Linen Summer Womens Top Army Green Small
Attine$10.493.6★
CHANGEOWN V Neck Vest Tops for Women Sleeveless Button Down Business Casual Summer Vest Fitted Waistcoat Suit Vest (Black XL)
CHANGEOWN$24.244.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.8% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very flattering fit”
“Excellent product”
“Comfortable to wear”
“Great for walking”
“Beautiful material”
“Great Value”
“It has a nice lightweight feel while still looking polished”
“lots of pockets”
“exactly what I wanted”
“Cute style”
What buyers complain about
“Not one size fits all”
“the build quality just is not there”
“To heavy for me”
“SUPER uncomfortable”
“just wasn't what it described in the material”
“Theres no way to even connect it the strap”
“It also had a weird smell to it”
“Leaking after 11 months”
“Too small in chest”
“Arm holes are too large”