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professor trelawney costumes

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A small market ($30K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 21Conversion 40Competition 24Returns 30Price range 68Avg price 95Brand share 54Review moat 46Quality gap 55

Avg price

Incredible$39.55

avg listing price — sweet spot $15–$100

Price range

Good$6.11–$130.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,903.15

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Returns

Okay5.3%

return rate — above 6% kills the launch gate

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Market size

Bad$30K

$30K/yr · 24K searches

Competition

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

11

Top-5 brand share

73%

Open market

20%

  • Disguise28%
  • elope20%
  • Iconikal9%
  • Fun Costumes8%
  • KMAZN8%
  • Tigeen7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$6K30%$9K40%$12K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 36 weeks — -9.0% search growth over the last 90 days.
2K2KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall13%

“Very comfortable”

Advertised Vs Actual Product13%

“It is exactly as described”

Fun/Entertainment Experience10%

“Great fun product,”

Value For Money8%

“at a more affordable price”

Material Quality7%

“good material”

Color6%

“Love the colors”

Quality-Overall6%

“High quality”

Size-Overall6%

“The size is perfect”

Exercise/Sports Suitability4%

“Great for running and fitness activities”

Durability3%

“they last :”

What buyers complain about

Size-Overall35%

“I admit to being short”

Material Quality9%

“Cheap plastic crap”

Stretchability/Expandability/Elasticity8%

“not stretchy enough”

Advertised Vs Actual Product6%

“Not true to image”

Quality-Overall5%

“Cheaply made”

Stitch/Finish/Polish5%

“No edge stitched into top and bottom”

Color3%

“not the same color as the image”

Print Quality3%

“no paisley print either”

Smell3%

“They smelled a bit when they first arrived”

Thigh Fit3%

“kind of tight on my hips even though it's the right size”

Top return reasons

Size-Overall28%
Material Quality11%
Color8%
Waist Fit8%
Advertised Vs Actual Product7%
Length7%
Thin5%
Hip Fit5%
Shape/Style3%
Print Quality3%