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pregnancy announcements

Worth a look58/100

pregnancy announcements shows demand growing +314.5%, but a small market ($402K/yr) keeps it on the watch list.

Market/yr

$402K

Growth (1y)

+314.5%

Products

58

Brands

38

was 58 a year ago

Sellers

45

Price range

$6.01–$35.63

Returns

2.7%

Rating

4.8★

58/100

Worth a look

Scored 58/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
20
×0.30
Growth
86
×0.30
Competition
83
×0.20
Quality gap
20
×0.10
Returns
79
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +314.5% year over year.
102K51KHoliday '24Black Friday '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.4×

Competition

16%SproutJoy
  • SproutJoy16%
  • Pineapple Pancake Kids11%
  • listery9%
  • WINGKIND6%
  • TUOWITA6%
  • Merqwadd6%
  • Other (32 brands)46%

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen. 38 brands and 45 sellers compete here.

Brands

38 falling

was 58 a year ago

Sellers

45

Top 5 brand share

48%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 58 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Decent quality”

Fun/Entertainment Experience7%

“Super fun”

Advertised Vs Actual Product7%

“the functionality was exactly what I needed”

Value For Money6%

“Worth it”

Size-Overall5%

“Size was accurate”

Gifting Purpose5%

“Perfect gift box”

Ease Of Use5%

“Easy to use”

Smell4%

“Smells AMAZING”

Soft Feel4%

“The material is soft”

Design-Overall4%

“I love they offer different design options:”

What buyers complain about

Size-Overall17%

“Wont fit”

Smell8%

“the smell is a little overpowering”

Stretchability/Expandability/Elasticity6%

“Doesnt prevent stretch marks”

Value For Money6%

“a bit overpriced in my opinion”

Advertised Vs Actual Product5%

“The stock photo does not match the actual product, there are no sparkles or shine, they are dull and the design is a little boring, I think they need a better wow factor with some sparkles and shine”

Quality-Overall3%

“Not good quality set”

Print Quality3%

“Could have used a better print job”

Durability3%

“Broke within 5 minutes”

Residue2%

“Residue left over from cream and lotion”

Product Condition2%

“it looks used”

Top return reasons

  • Size-Overall52%
  • Value For Money7%
  • Advertised Vs Actual Product7%
  • Quality-Overall6%
  • Color3%
  • Product Condition3%
  • Material Quality3%
  • Defective Material/Parts2%
  • Smell2%
  • Functionality-Overall1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.