potty training underwear for girls
Worth a look72/100potty training underwear for girls shows a fragmented shelf (top 5 take 24% of clicks), but a small market ($1.8M/yr) keeps it on the watch list.
Market/yr
$1.8M
Growth (1y)
+327.9%
Products
83
Brands
20
was 20 a year ago
Sellers
23
Price range
$11.11–$37.80
Returns
2.1%
Rating
4.4★
Worth a look
Scores 72/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.
Demand
Weekly Amazon search volume, last 104 weeks — +327.9% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.4×
Competition
- Hanes21%
- MooMoo Baby21%
- BliBliTaTa9%
- Boboking9%
- YIKG8%
- BIG ELEPHANT7%
- Other (14 brands)25%
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen. 20 brands and 23 sellers compete here.
Brands
20 flat
was 20 a year ago
Sellers
23
Top 5 brand share
68%
MooMoo Baby 8 Packs Potty Training Pants Cotton Absorbent Training Underwear for Toddler Baby Boy 3T
MooMoo Baby 8 Packs Potty Training Pants Cotton Absorbent Training Underwear for Toddler Baby Gir 3T
Product shelf
All 83 tracked products in this niche.
MooMoo Baby 8 Packs Potty Training Pants Cotton Absorbent Training Underwear for Toddler Baby Boy 3T
MooMoo Baby
$31.324.5★17,365 reviews
Hanes Girls Toddler Potty Trainer Briefs 6-pack Underwear Assorted 2-3 US
Hanes
$11.714.7★4,327 reviews
MooMoo Baby 8 Packs Potty Training Pants Cotton Absorbent Training Underwear for Toddler Baby Gir 3T
MooMoo Baby
$31.314.5★17,365 reviews
Boboking Toddler Boys Trainer Underwear Little Kids Boy Boxer Briefs 5T
Boboking
$27.154.3★438 reviews
BliBliTaTa Boys Training Underwear Pants 4-Pack Toilet Potty Underpants Cotton Absorbent Padded Reusable Leak Resistant Feel Wet For Toddler Baby 2t 3t Dinosaur
BliBliTaTa
$15.434.3★175 reviews
Hanes Toddler Potty Trainer Boxer Briefs for Toddlers Light Leaks Potty Training Underwear for Boys 6 or 7-Packs
Hanes
$15.624.7★8,304 reviews
Hanes Toddler Potty Trainer Boxer Briefs for Toddlers Light Leaks Potty Training Underwear for Boys 6 or 7-Packs
Hanes
$15.834.7★8,304 reviews
Upairy Training Pants for Boys Girls Toddler Potty Training Underwear Leakproof Reusable Kid Confident Panties Childrens Potty Underwear 100% Cotton for 2T-6T(8PCS L)
YIKG
$37.564.0★50 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“These are well made adorable”
“they are very comfortable”
“Overall, these are a practical option for helping toddlers transition from diapers to regular underwear during potty training”
“Material is soft”
“Absorbent layer protects against leaks”
“Cute designs”
“Looks just like pictures”
“I love the extra thickness”
“Cute colors”
What buyers complain about
“Way to tight”
“NOT ABSORBENT”
“immediately wet right through the underwear”
“Not as advertised”
“These things are 100% polyester and NOT breathable”
“Thick”
“Not Leak proof”
“The thigh opening is too tight”
“Waste of money”
“No elasticity to them”
Top return reasons
- Size-Overall59%
- Thigh Fit8%
- Waist Fit7%
- Material Quality5%
- Advertised Vs Actual Product4%
- Absorbency2%
- Value For Money2%
- Length1%
- Cushion1%
- Functionality-Overall1%