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potty training underwear for boys

Worth a look61/100

potty training underwear for boys shows demand growing +344.0%, but a small market ($436K/yr) keeps it on the watch list.

Market/yr

$436K

Growth (1y)

+344.0%

Products

54

Brands

14

was 17 a year ago

Sellers

15

Price range

$7.52–$34.19

Returns

2.5%

Rating

4.5★

61/100

Worth a look

Scored 61/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
22
×0.30
Growth
89
×0.30
Competition
83
×0.20
Quality gap
35
×0.10
Returns
80
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +344.0% year over year.
33K17KPrime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.5×

Competition

23%Hanes
  • Hanes23%
  • MooMoo Baby20%
  • Boboking20%
  • BliBliTaTa11%
  • Disney7%
  • Amazon Essentials4%
  • Other (8 brands)15%

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen. 14 brands and 15 sellers compete here.

Brands

14 falling

was 17 a year ago

Sellers

15

Top 5 brand share

81%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 54 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Fit well”

Quality-Overall11%

“Very well made”

Exercise/Sports Suitability8%

“These are THE BEST training underwear”

Comfort-Overall7%

“Very comfy”

Soft Feel6%

“Material is soft”

Absorbency5%

“Super absorbent”

Design-Overall4%

“The designs are cute”

Value For Money4%

“Good value”

Thickness4%

“Otherwise love the thicker area to catch pee while learning when to go potty for a little one”

Color3%

“Cute colors”

What buyers complain about

Absorbency16%

“NOT ABSORBENT”

Size-Overall15%

“Way to tight”

Water Resistance6%

“immediately wet right through the underwear”

Stitch/Finish/Polish3%

“awkward seam”

Value For Money3%

“A Bit Pricey”

Shrinkage Resistance3%

“Too much shrinkage”

Thickness3%

“They are thicker where the urine should go”

Thigh Fit3%

“Not briefs, plenty of thigh gap, and just awkward fit”

Material Quality2%

“Not good material”

Durability2%

“Ripping after one use”

Top return reasons

  • Size-Overall58%
  • Thigh Fit10%
  • Waist Fit7%
  • Material Quality5%
  • Advertised Vs Actual Product3%
  • Absorbency2%
  • Value For Money2%
  • Cushion2%
  • Length1%
  • Quality-Overall1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.