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police sunglasses for men

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 37Growth 78Conversion 54Competition 42Returns 44Price range 87Avg price 91Brand share 0Review moat 17Quality gap 50

Avg price

Great$21.46

avg listing price — sweet spot $15–$100

Price range

Great$12.58–$36.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+67.6%

90-day search growth — must beat 0% to launch

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.7%

return rate — above 6% kills the launch gate

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$181K

$181K/yr · 187K searches

Review moat

Bad18,228.83

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Open market

0%

  • MERRY'S69%
  • DUCO24%
  • FAGUMA7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$18K20%$36K30%$54K40%$73K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +67.6% search growth over the last 90 days.
6K4KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Worth it”

Quality-Overall23%

“Quality glasses, well made”

Size-Overall14%

“Good fit”

Comfort-Overall9%

“Very comfortable”

Advertised Vs Actual Product4%

“works as advertised”

Durability3%

“they are very durable”

Weight Light3%

“these glasses very lightweight”

Color3%

“lcassic, offered in a multitude of colors for the frame/lens which gives you a lot of options”

Shape/Style2%

“Everything came in perfect shape”

Strength2%

“He says they are super sturdy - just great quality all around”

What buyers complain about

Size-Overall22%

“A bit small”

Durability17%

“Frame broke after normal usage”

Quality-Overall13%

“Low quality”

Value For Money5%

“look so expensive”

Material Quality4%

“The material is cheap”

Color4%

“Gave everything a very purple hue”

Comfort-Overall3%

“they were very uncomfortable”

Scratch Resistance2%

“Scratch easily”

Advertised Vs Actual Product2%

“These are just pieces of plastic false advertisement do not buy this product”

Width2%

“Slightly narrow”

Top return reasons

Size-Overall67%
Shape/Style8%
Advertised Vs Actual Product5%
Color3%
Value For Money3%
Width3%
Quality-Overall3%
Comfort-Overall2%
Defective Material/Parts1%
Material Quality1%