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50

police shirt

Worth a look

Shows a sweet-spot price point ($25.55 avg), but a small market ($25K/yr) keeps it on the watch list.

Market size 6Growth 54Conversion 7Competition 91Returns 29Price range 86Avg price 95Brand share 75Review moat 46Quality gap 47

Avg price

Incredible$25.55

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Price range

Great$11.03–$46.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Growth

Good+26.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,874.89

avg incumbent reviews — the moat a new listing must climb

Returns

Okay5.5%

return rate — above 6% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$25K

$25K/yr · 184K searches

Competition

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

47

Top-5 brand share

60%

Open market

35%

  • 13Fifty25%
  • CQR13%
  • 13FA9%
  • Promotion & Beyond7%
  • Rothco6%
  • TACVASEN5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$5084%$1K6%$2K8%$2K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 90 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.1% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 3.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Size is accurate”

Quality-Overall16%

“Good Quality”

Comfort-Overall11%

“It is comfortable”

Value For Money9%

“Great value”

Material Quality5%

“Very nice material, light and breathable”

Shape/Style2%

“Comfortable stylish and well worth the money”

Soft Feel2%

“Soft breathable ajd lightweight”

Durability2%

“Well made and durable”

Shrinkage Resistance2%

“does not shrink”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Size-Overall17%

“shirts size runs small”

Material Quality8%

“Super cheap material”

Quality-Overall7%

“Garbage”

Stitch/Finish/Polish5%

“I have owned this CQR Polo for a few months, and unfortunately, the stitching is already coming undone, and the fabric is showing signs of wear, despite being laundered on a delicate cycle”

Comfort-Overall4%

“uncomfortable”

Weight Heavy4%

“Material is heavy and bulky”

Durability3%

“Don't hold”

Wrinkles3%

“they stayed wrinkled would not buy them”

Strength3%

“Don't hold”

Shrinkage Resistance3%

“Shrinkage when washed”

Top return reasons

Size-Overall50%
Material Quality9%
Chest Fit6%
Length6%
Thin3%
Sleeve Fit3%
Quality-Overall3%
Waist Fit2%
Shoulder Fit2%
Advertised Vs Actual Product2%