police beanie
Skip itSoft demand (-92.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.76avg listing price — sweet spot $15–$100
Price range
Good$9.88–$28.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 6% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,192.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad$19K$19K/yr · 38K searches
Growth
Bad-92.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
30
Top-5 brand share
84%
Open market
9%
- 13FA38%
- 13Fifty16%
- Black Duck Brand12%
- Temple Tape11%
- Speedy Pros7%
- Broner7%
- Open — no brand owns it (3 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
13FA Police Utility Beanie - USA Patriotic Gear - Poly-Spandex Blend for Stretch-Fit Comfort - Unisex Hi-Vis Winter Hat (US Alpha One Size Standard Black & Black)
13FA$28.714.5★49 rev
13FA Police Utility Beanie - USA Patriotic Gear - Poly-Spandex Blend for Stretch-Fit Comfort - Unisex Hi-Vis Winter Hat (One Size Black & Grey)
13FA$28.614.8★32 rev
Black Duck Brand 9 Embroidered Police Cuffed Beanie/Skull Cap (1 Beanie)
Black Duck Brand$9.884.5★63 rev
Temple Tape Tactical Fleece Watch Cap Beanie Skull Cap Fleece Hat - Black - One Size (Fits Most Heads)
Temple Tape$10.664.5★2,779 rev
Broner Hats Military and Law Enforcement Watch Cap Cuff Beanie (Police)
Broner$20.064.4★85 rev
Newest
by launch date13FA Police Utility Beanie - USA Patriotic Gear - Poly-Spandex Blend for Stretch-Fit Comfort - Unisex Hi-Vis Winter Hat (One Size Black & Grey)
13FA$28.6132 rev
13FA Police Utility Beanie - USA Patriotic Gear - Poly-Spandex Blend for Stretch-Fit Comfort - Unisex Hi-Vis Winter Headwear
13Fifty$28.3012 rev
13FA Police Utility Beanie - USA Patriotic Gear - Poly-Spandex Blend for Stretch-Fit Comfort - Unisex Hi-Vis Winter Hat (US Alpha One Size Standard Navy & Black)
13Fifty$27.9912 rev
13FA Sheriff Utility Beanie - USA Patriotic Gear - Poly-Spandex Blend for Stretch-Fit Comfort - Unisex Hi-Vis Winter Hat (US Alpha One Size Standard Black & Black)
13Fifty$28.9339 rev
13FA Police Utility Beanie - USA Patriotic Gear - Poly-Spandex Blend for Stretch-Fit Comfort - Unisex Hi-Vis Winter Hat (US Alpha One Size Standard Black & Black)
13FA$28.7149 rev
Trending
90-day click momentumTemple Tape Tactical Fleece Watch Cap Beanie Skull Cap Fleece Hat - Black - XL (for Larger Heads)
Temple Tape$10.674.5★
13FA Police Utility Beanie - USA Patriotic Gear - Poly-Spandex Blend for Stretch-Fit Comfort - Unisex Hi-Vis Winter Headwear
13Fifty$28.304.6★
13FA Police Utility Beanie - USA Patriotic Gear - Poly-Spandex Blend for Stretch-Fit Comfort - Unisex Hi-Vis Winter Hat (US Alpha One Size Standard Green & Black)
13Fifty$28.964.6★
13FA Police Utility Beanie - USA Patriotic Gear - Poly-Spandex Blend for Stretch-Fit Comfort - Unisex Hi-Vis Winter Hat (US Alpha One Size Standard Navy & Black)
13Fifty$27.994.6★
Temple Tape Tactical Beanie Hat - American Flag Fleece Winter Watch Cap - Military Hats for Men - Mens Army Beanies - Black - One Size
Temple Tape$15.064.6★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -92.8% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 49.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Warm hat as described”
“Fit great”
“Good quality and shipped on time”
“Nice and comfortable”
“good material I recommend”
“It is well worth the price”
“As advertised”
“Great gift idea”
“It's lightweight”
“Comofortable and soft, easy to wash”
What buyers complain about
“Too small”
“not good quality”
“Could have been cheaper”
“its way too long”
“Didn't happen the one I received was tight and uncomfortable”
“I wanted the grey one”
“Not super warm”
“the stitching is already coming out after daily use for less than 2 months”
“Bummer that this arrived STINKING heavily of men's cologne”
“Thick beanie”