police badge
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-13.2% this quarter) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great412.33avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Price range
Great$5.73–$45.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.92avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 6% kills the launch gate
Market size
Okay$161K$161K/yr · 404K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
48
Top-5 brand share
47%
Open market
47%
- Hmxpls14%
- Generic11%
- Spooktacular Creations8%
- ForFine7%
- Kangaroo6%
- KANGHEMAOYI6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Police Costume Accessories for Adults Police Badge Detective Cop Spy FBI Agent Costume Accessories (Gold)
Hmxpls$8.464.6★46 rev
Police Cosplay Props Sheriff Badge Cop Badge Pin Gift for Police Cosplayers (Golden - A)
Generic$7.434.5★72 rev
2 PCS Police Badge Pretend Play Toys Set with Chain and Belt Clip for Kids Dress Up Game Detective Role Play
ForFine$11.174.7★122 rev
Kangaroo Police Toy Handcuffs & Metal Badge for Kids Pretend Play Police Accessory Kit Gift for Boys & Girls - Metal Fake Hand Cuffs with Safety Release - Dress up Parties Role Play
Kangaroo$9.284.3★846 rev
4 Pack Police Badge Metal Sheriff pin for Adult Cowboy Party Decoration School Carnival Prizes Party Bag Gift Fillers
KANGHEMAOYI$9.634.4★11 rev
Newest
by launch date
PURKARLAR Police Badge Enamel Pins for Backpacks Brooch Hat Lanyard Lapel Pins for Bags Clothing Clothes Jacket & Vest. For Men Women Teens Girls Kids & Boys.
Purkarlar$6.0427 rev
Metal Badges with Badge Holder Gold Badge with Badge Holder Brass Shield Badge for Cosplay
SHANMMY$45.246 rev
Cartoon Movie Brooch Golden Shield Medals Alloy Material Medals for Winners of Themed Party Games or Small Party Favors Make for Highly Memorable Keepsakes.
Ginphan$5.935 rev
Police Pretend Play Toy Set for Kids Police Toys for Kids Boys and Girls Police Accessories for School Classroom Dress Up Pretend Play Detective Role Play Halloween Party and Birthday Gifts
Generic$12.173 rev
Suncalla 12 Pack Police Badge Bulk Detective Sheriff Cop Fbi Fake Badge Prop Police Pin for Costume Party Accessories Halloween Dress up Men Women
Suncalla$23.113 rev
Trending
90-day click momentumPURKARLAR Police Badge Enamel Pins for Backpacks Brooch Hat Lanyard Lapel Pins for Bags Clothing Clothes Jacket & Vest. For Men Women Teens Girls Kids & Boys.
Purkarlar$6.044.8★
Cartoon Movie Brooch Golden Shield Medals Alloy Material Medals for Winners of Themed Party Games or Small Party Favors Make for Highly Memorable Keepsakes.
Ginphan$5.934.0★
Metal Badges with Badge Holder Gold Badge with Badge Holder Brass Shield Badge for Cosplay
SHANMMY$45.243.6★
Rothco SWAT Law Enforcement Adjustable Insignia Cap
Rothco$14.744.4★
Specialist ID 2 Pack - Anti Corrosion Nickel Plated Beaded Neck Chain ID Badge Holders - 36 Inch Long Adjustable Length Steel Necklace Lanyard - Great for Police Badges and Military Dog Tags
Specialist ID$9.174.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 5.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Honestly way higher quality than I expected”
“Cheap Price”
“They are as advertised”
“not cheap plastic”
“Holds up to wear and tear”
“Great gag gift”
“The size is just right”
“super fun”
“Very sturdy”
“We used it on stage for a play and it was easy to use and looked authentic”
What buyers complain about
“They are to short”
“The item shown is no longer what you will receive”
“the only thing i could say bad is I wish the pin was a little thicker”
“are not well made”
“somehow it was cheaper to buy 4 than it was to buy 1”
“Durability is a little iffy”
“The stickers have poor adhesive”
“will break easily”
“Very cheaply made”
“I did not realize the color would be closer to gold than copper or bronze”