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pokemon hoodie

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 35Growth 47Conversion 49Competition 43Returns 96Price range 66Avg price 95Brand share 0Review moat 24Quality gap 53

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Avg price

Incredible$23.64

avg listing price — sweet spot $15–$100

Price range

Good$8.67–$136.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+17.7%

90-day search growth — must beat 0% to launch

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$168K

$168K/yr · 182K searches

Review moat

Bad6,083.22

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

77

Top-5 brand share

100%

Open market

0%

  • Accutime52%
  • Pokémon28%
  • ARKAID16%
  • Enso Rings2%
  • THERMOS1%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$7K8%$13K12%$20K16%$27K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.7% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles31%

“Great collection”

Value For Money15%

“Good deal”

Quality-Overall14%

“Fantastic quality of cards”

Gifting Purpose6%

“Perfect for collecting or gifting”

Advertised Vs Actual Product6%

“the description is accurate”

Fun/Entertainment Experience6%

“Some fun cards”

Size-Overall3%

“Perfect Fit”

Suitability Beginner2%

“Good for beginners”

Brightness/Shine/Glow2%

“The lights were awesome”

Ease Of Use1%

“Came in handy for kindergarten”

What buyers complain about

Advertised Vs Actual Product22%

“False advertisement”

Value For Money20%

“It probably was too good of a deal”

Quality-Overall14%

“Bad quality”

Durability7%

“Broke during first wear”

Size-Overall6%

“Fit is slightly off”

Product Condition4%

“Cards are used not new”

Gifting Purpose3%

“I would not get if your looking to give as a gift”

Functionality-Overall2%

“Doesn't work”

Ethical Trade/Fair Trade2%

“This is a scam”

Shrinkage Resistance1%

“Bad fit shrank”

Top return reasons

Size-Overall47%
Advertised Vs Actual Product9%
Functionality-Overall6%
Charging4%
Defective Material/Parts3%
Wrist Fit3%
Color2%
Display-Overall2%
Value For Money2%
Length2%