plaid tie
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Review moat
Good569.2avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good$13.51avg listing price — sweet spot $15–$100
Price range
Good$5.72–$30.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad8.5%return rate — above 6% kills the launch gate
Market size
Bad$26K$26K/yr · 96K searches
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
21
Top-5 brand share
67%
Open market
28%
- Man of Men32%
- JEMYGINS11%
- Vesuvio Napoli9%
- Tommy Hilfiger9%
- GUSLESON6%
- CLeemuziN5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Man of Men Tie - Red Christmas Plaid
Man of Men$10.984.6★579 rev
Vesuvio Napoli NeckTie Black Red White PLAID Design Mens Neck Tie
Vesuvio Napoli$9.854.6★232 rev
JEMYGINS 2.4 Mens Cotton Skinny Tie Plaid Cashmere Wool Necktie (17)
JEMYGINS$7.564.7★651 rev
CLeemuziN Classic Mens Woven Jacquard Pre Tied Ties Checked Plaid Necktie Formal Wedding Neck Tie
CLeemuziN$5.725.0★6 rev
PenSee Mens Pink Ties Set Stripe Plaid Ties for Men and Pocket Square Formal 3.15(8CM) Necktie Wedding Business
PenSee$13.954.7★87 rev
Newest
by launch dateCLeemuziN Classic Mens Woven Jacquard Pre Tied Ties Checked Plaid Necktie Formal Wedding Neck Tie
CLeemuziN$5.726 rev
Tommy Hilfiger Mens Royal Stuart Tartan Tie Red One Size
Tommy Hilfiger$27.9837 rev
BSJIA Unisex Womens Girls Pre-Tied Plaid Neckties Adjustable Uniform Cosplay Costumes Bow Ties (0#greenred)
BSJIA$9.6721 rev
PenSee Mens Pink Ties Set Stripe Plaid Ties for Men and Pocket Square Formal 3.15(8CM) Necktie Wedding Business
PenSee$13.9587 rev
Rosiika Men Navy Blue Tartan Plaid Ties Check Red White Fine Striped Regular Wedding Silk Neckties for Boys
Rosiika$9.9086 rev
Trending
90-day click momentum
Calvin Klein Mens HC Modern Gingham Tie Burgundy One Size
Calvin Klein$20.054.5★
Rosiika Men Navy Blue Tartan Plaid Ties Check Red White Fine Striped Regular Wedding Silk Neckties for Boys
Rosiika$9.904.6★
GUSLESON 2.87cm Burgundy Tie Tartan Woven TR Material Plaid Necktie (0910-21)
GUSLESON$11.774.7★
Tommy Hilfiger mens Buffalo Tartan neckties Khaki Regular US
Tommy Hilfiger$30.284.7★
Vizakiss Men Navy Blue Check Red White Fine Striped Tartan Plaid Ties Regular Wedding Silk Necktie for Boys
Vizakiss$9.874.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Tie is of good quality, paired it with a brown tweed suit and looks sharp”
“Great quality and color”
“Good price”
“The design is really good”
“Great material”
“Very good tie”
“Great design, great gift”
“Fit my husband”
“The pattern is classic and timeless”
“It is shiny”
What buyers complain about
“definitely a little lacking in length if you prefer a Windsor knot”
“It a cheap tie”