Skip to content

pj mask headquarters

Worth a look58/100

pj mask headquarters shows a fragmented shelf (top 5 take 24% of clicks), but a small market ($413K/yr) keeps it on the watch list.

Market/yr

$413K

Growth (1y)

+186.5%

Products

91

Brands

12

was 7 a year ago

Sellers

160

Price range

$5.74–$44.96

Returns

1.8%

Rating

4.7★

58/100

Worth a look

Scored 58/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
21
×0.30
Growth
75
×0.30
Competition
91
×0.20
Quality gap
25
×0.10
Returns
86
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +186.5% year over year.
87K44KPrime Day '24Spike '24Holiday '24Prime Day '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Competition

69%PJ Masks
  • PJ Masks69%
  • INTIMO19%
  • Maribus-FL3%
  • Disney2%
  • Duoyeree1%
  • Hovkib1%
  • Other (6 brands)4%

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen. 12 brands and 160 sellers compete here.

Brands

12 rising

was 7 a year ago

Sellers

160

Top 5 brand share

95%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 91 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience22%

“Fun toy”

Quality-Overall15%

“Toy seems to be of good quality”

Size-Overall10%

“Sizing was accurate”

Color7%

“The colors are bright”

Value For Money6%

“Worth it”

Material Quality5%

“Surprisingly great material quality”

Comfort-Overall4%

“Very comfortable”

Soft Feel4%

“These pjs masks are so soft and comfortable”

Advertised Vs Actual Product4%

“As advertised”

Gifting Purpose3%

“Great gift”

What buyers complain about

Size-Overall20%

“honestly too small”

Quality-Overall18%

“Not the best”

Strength5%

“These will break apart very easily within weeks”

Durability5%

“It broke apart after 4 months”

Material Quality4%

“The material isnt the best”

Brightness/Shine/Glow4%

“They don't glow in the dark”

Advertised Vs Actual Product4%

“as usual the picture is deceiving”

Instructions/User Manual/Troubleshooting4%

“Directions were different”

Stretchability/Expandability/Elasticity4%

“Not a ton of elastic in the pants”

Strap/String Quality4%

“The elastic strap around them did not stay on long”

Top return reasons

  • Size-Overall55%
  • Value For Money5%
  • Quality-Overall4%
  • Material Quality4%
  • Advertised Vs Actual Product4%
  • Length3%
  • Defective Material/Parts2%
  • Functionality-Overall2%
  • Gifting Purpose2%
  • Strength1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.