pittsburgh penguins hat
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.70avg listing price — sweet spot $15–$100
Price range
Great$12.86–$44.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great355.36avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 49K searches
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
46
Top-5 brand share
91%
Open market
6%
- AMERICAN NEEDLE51%
- 4725%
- ZHATS6%
- Mitchell & Ness5%
- New Era3%
- Outerstuff3%
- Open — no brand owns it (4 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 39 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMERICAN NEEDLE Pittsburgh Penguins Officially Licensed NHL Burnett Adjustable Snapback Baseball Hat Ivory/Black (23020A-PPN-IBLK)
AMERICAN NEEDLE$28.514.7★100 rev
AMERICAN NEEDLE Officially Licensed NHL Pittsburgh Penguins Team Hat Embroidered Logo Flat Brim Snapback Black/Gold
AMERICAN NEEDLE$32.724.5★143 rev
AMERICAN NEEDLE Pittsburgh Penguins Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Black (EM004A-PPN-IBLK)
AMERICAN NEEDLE$25.234.7★113 rev
47 Brand NHL Pittsburgh Penguins MVP H-MVP15WBV-BKB Unisex Black
47$28.644.8★397 rev
NHL Pittsburgh Penguins 47 Clean Up Adjustable Hat Black One Size
47$27.664.7★2,945 rev
Newest
by launch date
Pittsburgh Penguins Franchise Vintage Columbia Blue Mens Hat Cap Fitted (US Alpha Large)
47$28.800 rev
Outerstuff NHL Youth Core Lockup Meshback Adjustable Hat (US Alpha One Size Pittsburgh Penguins)
Outerstuff$18.472 rev
Mitchell & Ness Pittsburgh Penguins NHL 2 Tone Side Patch Snapback Hat Cap Black
Mitchell & Ness$37.814 rev
Mitchell & Ness Pittsburgh Penguins Pinch Adjustable Hat (US Alpha One Size Black)
Mitchell & Ness$30.990 rev
Pittsburgh Penguins Team 9SEVENTY Trucker Hat New Era Cap
New Era$34.750 rev
Trending
90-day click momentum
Pittsburgh Penguins Franchise Vintage Classic Black Hat Cap Mens Fitted (US Alpha Large)
47$29.800.0★
Pittsburgh Penguins Franchise Vintage Columbia Blue Mens Hat Cap Fitted (US Alpha Large)
47$28.800.0★
AMERICAN NEEDLE Officially Licensed NHL Pittsburgh Penguins Team Hat Embroidered Logo Flat Brim Snapback Black/Gold
AMERICAN NEEDLE$32.724.5★
Tech Design Penguin Baseball Cap Embroidered Cotton Adjustable Dad Hat Black
Tech Design$17.944.6★
New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (Pittsburgh Pirates)
New Era$33.004.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Wonderful hat for the price”
“Great quality hat”
“Exactly what you ordered”
“as it is lighter weight”
“The colors pop”
“I like the material”
“Great Fit For Big Heads”
What buyers complain about
“Had to clean up the stitching cause it was frayed”
“Not What It Seems”
“Hat is actually very large”