pinkalicious costume
Skip itSoft demand (-81.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.04avg listing price — sweet spot $15–$100
Price range
Good$9.41–$29.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,546.05avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Returns
Bad6.4%return rate — above 6% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 57K searches
Growth
Bad-81.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
21
Top-5 brand share
75%
Open market
21%
- VEKDA38%
- Arshiner15%
- Lainlight9%
- Flypigs8%
- Talking Tables6%
- Fun Costumes4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VEKDA 4 Pcs Fairy Costume for Girls Butterfly Costume with Fairy Wings Wand Crown Tutu Skirt for Kids Halloween Birthday Party Princess Dress up 3-8 Years Pink
VEKDA$18.894.5★16 rev
VEKDA Pink Fairy Wings Butterfly Costume for Girls Butterfly Wings with Star Fairy Wand Birthday Halloween Cosplay Dress Up
VEKDA$12.104.3★15 rev
Arshiner Little Girls Tutu Dress Toddler Party Wedding Holiday Summer Sundress for Kids (Hot Pink 3T)
Arshiner$16.164.6★2,411 rev
Flypigs Toddler Girls Tutu Dress Fluffy Casual Tulle Dresses Party Sundress for Kids 2-6Y Hot Pink
Flypigs$16.174.7★1,324 rev
Tutus for Girls 3 Layered Tulle Tutu Skirts for 4-12 Year Birthday Dance Halloween Cosplay Party Supplies Pink
Lainlight$10.174.3★301 rev
Newest
by launch dateVEKDA 4 Pcs Fairy Costume for Girls Butterfly Costume with Fairy Wings Wand Crown Tutu Skirt for Kids Halloween Birthday Party Princess Dress up 3-8 Years Pink
VEKDA$18.8916 rev
VEKDA Pink Fairy Wings Butterfly Costume for Girls Butterfly Wings with Star Fairy Wand Birthday Halloween Cosplay Dress Up
VEKDA$12.1015 rev
JcHrmers 4 Pcs Pink Fairy Costume Princess Dress up Accessories for Girls Butterfly Fairy Wing Tutu Skirt Crown Tiaras Star Wand for Kids Reading Lover Book Week Day Party Cosplay Supplies
JcHrmers$19.874 rev
ASKHOPE Pink Tutu for Toddler Girls 4-12 yrs 3 Layer Kids Tutu Skirts Tulle Ballet Tutus Dress Up for Party Halloween Costume
ASKHOPE$11.7937 rev
VEKDA 4 Pack Fairy Costume for Girls Butterfly Wings Kids Princess Costume Set with Tutu Skirt Headband Fairy Wings and Wand
VEKDA$15.8960 rev
Trending
90-day click momentumASKHOPE Pink Tutu for Toddler Girls 4-12 yrs 3 Layer Kids Tutu Skirts Tulle Ballet Tutus Dress Up for Party Halloween Costume
ASKHOPE$11.794.2★
Fun Costumes Kids Premium Pink Fairy Costume - L
Fun Costumes$15.602.0★
Gone For a Run Tutus for Women Adult - Fluffy Tulle Tutu Skirt - Running Costume - Neon Pink
Gone For a Run$9.764.2★
Arshiner Kids Girls Tulle Dress Deep Pink Tutu Party Princess Dresses Formal Graduation Outfit Spring Clothes Size 6
Arshiner$14.654.6★
Arshiner Little Girls Tutu Dress Toddler Party Wedding Holiday Summer Sundress for Kids (Hot Pink 3T)
Arshiner$16.164.6★
Demand
Weekly Amazon search volume, last 34 weeks — -81.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Its the perfect size for her”
“These items were really well made”
“fun costume that sparks creativity”
“Great, my grand daughter impressed with her gift”
“The price is right”
“They are exactly as advertised”
“The color is accurate”
“the materials feel durable enough to hold up to lots of imaginative play”
“Adorable & Perfect for Dress-Up”
“the elastic waistband makes it comfortable for little ones to wear”
What buyers complain about
“The stick broke within days”
“The dress ran super small”
“Quality is not there”
“It was like a fish smell”
“The wings break too easy”
“Cheap material, small”
“Very thin nylon panty hose material”
“They are wobbly and off balance and they fall apart”
“a little expensive”
“The stick broke within days”