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50

pink pashmina

Worth a look

Shows sweet-spot pricing room ($8.40–$59.04), but a small market ($84K/yr) keeps it on the watch list.

Market size 21Growth 60Conversion 60Competition 69Returns 22Price range 85Avg price 78Brand share 72Review moat 25Quality gap 23

Price range

Great$8.40–$59.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.32

avg listing price — sweet spot $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Growth

Good+35.6%

90-day search growth — must beat 0% to launch

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,123.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad6.8%

return rate — above 6% kills the launch gate

Market size

Bad$84K

$84K/yr · 98K searches

Competition

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

19

Top-5 brand share

62%

Open market

32%

  • Nonakgado19%
  • Ciormis16%
  • Achillea11%
  • vimate9%
  • ShineGlitz7%
  • RIIQIICHY6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$8K15%$13K20%$17K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.6% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel23%

“Buttery soft material”

Color22%

“Color is very pretty”

Quality-Overall10%

“Great workmanship”

Gifting Purpose8%

“gift was well received”

Comfort-Overall6%

“Very comfortable”

Weight Light5%

“This was a perfect lightweight wrap for a spring outfit”

Value For Money4%

“worth the purchase”

Size-Overall3%

“perfect size”

Material Quality2%

“feel of the material”

Warmth2%

“Kept me warm”

What buyers complain about

Quality-Overall12%

“Bad quality control”

Color10%

“It is a little brighter pink than the photo shows”

Thickness9%

“Thin”

Warmth8%

“how is this supposed to keep me warm when theres no thickness to it”

Stitch/Finish/Polish5%

“Loose stitches everywhere”

Material Quality3%

“Low quality fabric”

Smell3%

“Had a slight odor from being boxed”

Product Condition3%

“Used”

Durability3%

“only thing is it is almost falling apart”

Value For Money2%

“This item was bought for a 215 lb lady it is one size fits all however it's quite pricey”

Top return reasons

Color45%
Size-Overall11%
Material Quality7%
Length7%
Thin7%
Advertised Vs Actual Product3%
Value For Money3%
Quality-Overall3%
Gap/Hole2%
Width1%