pink keychain
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but weak search conversion (1.5%) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 6% kills the launch gate
Market size
Good$309K$309K/yr · 1.9M searches
Price range
Okay$3.28–$26.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,786.14avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.63avg listing price — sweet spot $15–$100
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
114
Top-5 brand share
44%
Open market
51%
- LAEKOU15%
- Ecally10%
- EAQIOIL7%
- BONICI7%
- KANSPHY5%
- NICIFOAM5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 42 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack
LAEKOU$7.144.4★1,502 rev
EAQIOIL Keychain Wristlet for Women Wristlet Keychains Bracelet Lanyard for Keys With Bow/Flower/Heart Keychain
EAQIOIL$9.984.6★174 rev
BONICI Creative Cute Lovely Penguin Pendant Keychain Gift - For Handbag Purse Backpack Car Keys
BONICI$10.984.8★639 rev
Ecally 12 Cute Resin Bear Keychain Macaron Bear Keychains Candy Pendant Jewelry Gift Bag Key Ring Accessories for Girl Women (Blue Pink Purple Pink)
Ecally$14.544.6★382 rev
KANSPHY 100 Pack Key Ring with Chain and Open Jump 1 inch Split Round Keychain Rings Bulk for Craft Making Jewelry
KANSPHY$7.034.8★2,830 rev
Newest
by launch date
30PCS Random Cute Cartoon Keyring Bulk Pack | All-Different Mystery Keychains for Prizes Incentives Birthday Gifts Basket Stuffer (30PCS)
Uquania$7.4232 rev
MRUKATNUS 50Pcs Random Different Keychains Cute Keyring Bulk for Party Favors Classroom Prizes Students Incentives
MRUKATNUS$7.9046 rev
LightOnIt 4 PCS Bag Charms for Handbags Cute Purse Charm Keychain Cherry Key Chain Accessories for Women Mothers Day (Pink)
LightOnIt$9.7379 rev
Ecally 12 Cute Resin Bear Keychain Macaron Bear Keychains Candy Pendant Jewelry Gift Bag Key Ring Accessories for Girl Women (Blue Pink Purple Pink)
Ecally$14.54382 rev
EQVYG 3PCS Mouse Ear Holder for Backpack Theme Park Trip Essentials Bag Charm Adjustable Keychain Colorful Lanyard Organizer Decor Pink Purple
EQVYG$9.93229 rev
Trending
90-day click momentum
NICIFOAM Artificial Faux Rabbit Fur Keychain Fluffy Heart Plush Ball Pom Charm Key Chain Cute Car Key Decor Purse Handbag for Women Light Pink
NICIFOAM$5.874.5★
MRUKATNUS 50Pcs Random Different Keychains Cute Keyring Bulk for Party Favors Classroom Prizes Students Incentives
MRUKATNUS$7.904.5★
ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black
ZoloAJay$3.914.5★
LightOnIt 4 PCS Bag Charms for Handbags Cute Purse Charm Keychain Cherry Key Chain Accessories for Women Mothers Day (Pink)
LightOnIt$9.734.6★
OKAICEN Fashion Alphabet Initial Letter Keychain Tassel Butterfly Pendant Key Ring for Purse Handbags Women Girl (A)
OKAICEN$7.944.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and came on time”
“Money well spent”
“As described”
“Beautiful gift”
“Perfect size”
“Cute colors”
“soft and fluffy”
“These are great little key chains”
“Heavy duty”
“durable material”
What buyers complain about
“Really small”
“Breaks Easily”
“Not very good quality control”
“Ugly color”
“Super fragile”
“Way too expensive for what you get”
“Looks can be... Absolutely deceiving!”
“Feels heavy”
“on the thinner side”
“They smell really bad”