pink beret
Skip itSoft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,072.79avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.79avg listing price — sweet spot $15–$100
Price range
Bad$6.81–$16.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$33K$33K/yr · 53K searches
Growth
Bad-50.6%90-day search growth — must beat 0% to launch
Returns
Bad11.9%return rate — above 6% kills the launch gate
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
27
Top-5 brand share
49%
Open market
46%
- Baiyun17%
- TopTie9%
- choyaxo9%
- JOYHY9%
- AIYUE6%
- LANEYCX5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Classic Wool Beret Hats for Women Man Painter hat French Beret for Man Woman Warm Winte. (Pink)
Baiyun$9.974.4★781 rev
TopTie Wool Beret for Women French Style Artist Hat Solid Color Basque Beanie Cap-Pink
TopTie$8.394.4★350 rev
JOYHY Womens Solid Color Classic French Style Beret Beanie Hat Pink
JOYHY$9.274.5★2,241 rev
AIYUE Women Men Warm Beanie Hat Solid Color Wool French Beret Artist Painter Fancy Dress Costumes Pink 10.6 in
AIYUE$8.094.4★1,015 rev
choyaxo French Beret Hats Solid Classic Beret Hats for Girls
choyaxo$7.064.2★117 rev
Newest
by launch date
French Wool Light Pink Beret Hats for Women Man Solid Color Classic Beanie Winter Cap Painter Berets.
GEMISAN$10.06244 rev
Satin Lining Classic Wool Beret Hats for Women Man Painter hat French Beret for Man Woman Warm Winte. (Light Pink)
recapitula$13.10121 rev
AURORAAEGIS French Beret Hats for Women - Classic Wool Beret Hats Soft Knit Winter Cloche for Daily Outfits Pink
AURORAAEGIS$9.0372 rev
CKYPTFK Beret Hats for Women Wool French Style - Spring Hat for Women Girls for Daily Travel & Elegant Outfits - Rose red Beret Cap
CKYPTFK$9.38240 rev
French Breathable Solid Color Wool Beret Hats Artist Painter Beanie Hat for Women Men All Seasons Pink Color
Jolbndcv$8.1839 rev
Trending
90-day click momentum
ICSTH French Beret - Wool Solid Color Womens Beanie Cap Hat (One Size Pink)
ICSTH$7.714.4★
ZLYC Wool French Beret Hat Solid Color Beret Cap for Women Girls (Black)
ZLYC$14.894.4★
PURFANREE Women Girls Beaded Pearl Rhinestone Wool French Beret Hat Winter Artist Painter Hats Beanie Cap
PURFANREE$12.804.8★
Gajaous Classic Wool Berets for Women Stylish French Beret Hats for Women Girls Lady Solid Color Painters Hat with Specially Designed Small Golden Label
Gajaous$8.724.4★
TopTie Wool Beret for Women French Style Artist Hat Solid Color Basque Beanie Cap-Pink
TopTie$8.394.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -50.6% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 7.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The beret fits well is comfortable”
“Beautiful colors”
“It seems like a well-made hat”
“The product is very lightweight”
“I loved the style though”
“Soft and durable”
“It's lovely material”
“And cozy plus the structure is thick”
“Did not feel itchy to me”
“good price”
What buyers complain about
“it was tight”
“off color”
“Was elastic which made it too snug”
“it came out wrinkled”
“Not worth it”
“and a little thin”
“really soft and not made out of costume material - probably very thin wool”