pink beanie
Skip itSoft demand (-80.9% this quarter) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$4.96–$26.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.74avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 6% kills the launch gate
Market size
Okay$154K$154K/yr · 389K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,188.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-80.9%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
68
Top-5 brand share
63%
Open market
34%
- Carhartt27%
- Gelante17%
- MaxNova9%
- ZOORON7%
- ROYBENS4%
- Pooyikoi3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carhartt Mens Knit Cuffed Beanie Pink Glow One Size
Carhartt$20.904.8★150,550 rev
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Hot Pink
Gelante$7.694.6★1,001 rev
MaxNova Hot Pink Beanie
MaxNova$9.564.7★4,460 rev
Gelante Unisex Beanie Cap Knitted Warm Solid Color 2040A-LT Pink-3PC
Gelante$12.914.6★1,275 rev
Carhartt Womens Knit Heart Patch Beanie Rose Tint One Size
Carhartt$19.924.6★290 rev
Newest
by launch date
WDAIYEK Slouchy Chunky Knit Beanie with Pom Pom - Cozy Winter Bobble Hat for Women and Men Light Pink
WDAIYEK$11.3529 rev
Scotamalone Beanie Hat for Women Men Knit Cuffed Cap Pink
Scotamalone$5.6764 rev
ZOORON Toddler Beanie Baby Boys Girls Beanies Kids Winter Hats Children Knit Warm Caps Soft Ski Hat
ZOORON$6.80166 rev
SHUIMUHUABEN Beanie for Men Women Hat Soft Winter Beanies Cuff Skull Caps Knit Hats Hot Pink
SHUIMUHUABEN$7.5822 rev
YSNeoBrim Y2k Beanies for Women Man MEA Culpa Beanie Unique Pattern Design Y2K Knitted Hat Suitable for All Seasons Wearing (US Alpha One Size Pink Pink)
YSNeoBrim$6.4562 rev
Trending
90-day click momentum
ZOORON Beanie for Men Women Warm Winter Hats Acrylic Knit Cuffed Beanie Cap Unisex White/Rose
ZOORON$5.544.6★
Gelante Unisex Beanie Cap Knitted Warm Solid Color 2040A-LT Pink-3PC
Gelante$12.914.6★
The Hat Depot Kids 100% Washed Cotton Soft and Light Cuffed Skull Plain Daily Beanie for 2-5 yrs Children.(Pink)
The Hat Depot$12.404.2★
WDAIYEK Slouchy Chunky Knit Beanie with Pom Pom - Cozy Winter Bobble Hat for Women and Men Light Pink
WDAIYEK$11.354.7★
OLESILK Mulberry Silk Bonnet for Sleeping Women Real Silk Not Satin Pink
OLESILK$15.694.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -80.9% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 15.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and warm”
“not too tight”
“This hat is top quality”
“Cute color”
“super soft on the inside”
“Very comfortable”
“it was not expensive at all”
“Durable and cute”
“It's stretchy and does not itch”
“Easy to use”
What buyers complain about
“Tight”
“Poor quality”
“not as warm as expected”
“Clearly used before”
“I'm a little disappointed that this one doesn't have a fleece lining”
“it would fall off pretty early”
“doesnt stretch good”
“Wrong color/ too big”
“Not Comfortable”
“poorly made, cheap materials”