pilot wallet
Skip itSoft demand (-5.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.27avg listing price — sweet spot $15–$100
Price range
Great$10.13–$65.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good992.05avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 6% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$96K$96K/yr · 52K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
16
Top-5 brand share
90%
Open market
7%
- Flevel23%
- Lyxinarhy20%
- POLARE ORIGINAL18%
- Meudid16%
- Generic13%
- MAVRIK3%
- Open — no brand owns it (4 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lyxinarhy Pilot Wallet Passport Holder RFID Blocking Nappa Leather Travel Wallet Stylish Travel Companion for Aviation Professionals (Black)
Lyxinarhy$28.944.2★75 rev
Pilot Wallet Passport Holder for Travel - RFID Blocking Genuine Leather Travel Document Holder with Gift Box Passport Wallet for Pilots Men and Women
Meudid$21.814.5★78 rev
Flevel V1 Real Leather Pilot document holder Pilot wallet RFID-Blocking Travel Wallet Stylish Travel Companion for Aviation Professionals (Classic Black)
Flevel$64.864.5★133 rev
Pilot Wallet
Generic$29.304.6★150 rev
V1 Real Leather Pilot document holder Pilot wallet RFID-Blocking Travel Wallet Stylish Travel Companion for Aviation Professionals (Classic Brown)
Flevel$64.094.5★133 rev
Newest
by launch date
Columbia Mens RFID Genuine Leather Trifold Wallet With ID Window Credit Card Pockets
Columbia$26.229,767 rev
Polare Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Dark Brown(YKK Zipper Version))
POLARE ORIGINAL$45.9595 rev
Polare Full Grain Leather Pilot Wallet Passport Holder RFID Blocking Trifold Wallet for Men Travel Cover Document Organizer for Aviation Professionals
POLARE ORIGINAL$36.6210 rev
Polare Napa Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Black with AirTag Slot)
POLARE ORIGINAL$39.3495 rev
Polare Full Grain Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Dark Brown with AirTag Slot)
POLARE ORIGINAL$38.7495 rev
Trending
90-day click momentumColumbia Mens RFID Genuine Leather Trifold Wallet With ID Window Credit Card Pockets
Columbia$26.224.6★
Polare Napa Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Black with AirTag Slot)
POLARE ORIGINAL$39.344.8★
Polare Full Grain Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Dark Brown with AirTag Slot)
POLARE ORIGINAL$38.744.8★
Polare Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Dark Brown(YKK Zipper Version))
POLARE ORIGINAL$45.954.8★
Flevel V1 Real Leather Pilot document holder Pilot wallet RFID-Blocking Travel Wallet Stylish Travel Companion for Aviation Professionals (Classic Black)
Flevel$64.864.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the $$ Very well made”
“Easy to use”
“Fit great”
“it is nice to have everything in one place”
“Good for the price”
“Top quality leather”
“Love the color”
“I've had this a while and definitely durable”
“He likes it it holds everything he needs”
“The rest of the pockets are great”
What buyers complain about
“Stuff doesnt fit”
“Poor quality”
“Wallet smells like mold or mildew”
“Im not happy about this design flaw”
“There are cheaper alternatives”
“I am afraid it will all rip the seams”
“Wont last long”