phi beta sigma paraphernalia
Skip itSoft demand (-27.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.18avg listing price — sweet spot $15–$100
Price range
Great$9.97–$77.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good611.16avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 6% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$96K$96K/yr · 219K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
15
Top-5 brand share
86%
Open market
9%
- Bad Bananas26%
- BBGreek26%
- Mega Greek13%
- Greekgear11%
- Generic10%
- GUSLESON5%
- Open — no brand owns it (5 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BBGreek Phi Beta Sigma Fraternity Paraphernalia - Official Vendor - Set of 3 Silicone Bracelets - Wrist Bands
BBGreek$16.084.8★60 rev
Bad Bananas BBGreek Phi Beta Sigma Fraternity Paraphernalia - Official Vendor - 24 Inch Dog Tag Pendant Necklace - Founders
Bad Bananas$29.114.6★137 rev
Lightweight Fraternity Backpack Gift Set Paraphernalia Durable 600D Oxford Backpack with Lunch Bag Pencil Case (Blue One Size)
Generic$32.274.7★9 rev
Bad Bananas BBGreek Phi Beta Sigma Fraternity Paraphernalia - Official Vendor - Dog Tag Pendant Necklace - 1914 - Sigma
Bad Bananas$29.104.6★137 rev
BBGreek Phi Beta Sigma Fraternity Paraphernalia - Official Vendor - Bike Chain Bracelet - Greek Letters
BBGreek$47.883.8★5 rev
Newest
by launch date17 Laptop Backpack Insulated Lunch Tote & Pouch Durable Daypack Set Fraternity Paraphernalia Gifts (Blue One Size)
Generic$29.870 rev
Phi Beta Sigma Three Stars Graphic Ringer T Shirt Blue Large Regular
Fashion Greek$18.222 rev
BBGreek Phi Beta Sigma Fraternity Paraphernalia - Official Vendor - Bike Chain Bracelet - Greek Letters
BBGreek$47.885 rev
Lightweight Fraternity Backpack Gift Set Paraphernalia Durable 600D Oxford Backpack with Lunch Bag Pencil Case (Blue One Size)
Generic$32.279 rev
Phi Beta Sigma T-Shirt - Sigma Lettered T-Shirt X-Large Royal Blue
Greekgear$34.003 rev
Trending
90-day click momentum
Phi Beta Sigma Twill Letter Shirt Royal Blue - 3X
Greek Underdog$36.455.0★
BBGreek Phi Beta Sigma Fraternity Paraphernalia - Official Vendor - Bike Chain Bracelet - Greek Letters
BBGreek$47.883.8★
17 Laptop Backpack Insulated Lunch Tote & Pouch Durable Daypack Set Fraternity Paraphernalia Gifts (Blue One Size)
Generic$29.870.0★
BBGreek Phi Beta Sigma Fraternity Paraphernalia - Official Vendor - Baseball Jersey - Pinstripes Greek Letters 4X-Large
Bad Bananas$54.804.4★
BBGreek Phi Beta Sigma Fraternity - Baseball Jersey - Large Shield - Flame On - Officially Licensed
Bad Bananas$52.614.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.8% search growth over the last 90 days.Peak months: Apr, Nov, Dec · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Recommended: Based on price vis-a-vis product value, quantity, quality and functionality”
“Simple and Durable Backpack Set”
“Great fit”
“Great gift”
“looks just like picture”
“Affordable 3-Piece Backpack Bundle”
“The design on the front is very cute in my opinion”
“I like the lightweight design”
“easy to carry”
“the material feels durable without being too heavy”
What buyers complain about
“Medium is small”
“Color not as expected”
“Nice wallet, a little stiff”
“Fabric too thin so it just lays on your body with no real shape or style”
“Fabric too thin so it just lays on your body with no real shape or style”
“Do not stretch the band to far when taking them”
“Too big on the sleeves”
“Too big on the sleeves”
“on the straps are very very thin”
“I did expect better quality than this”