pete the cat costume
Skip itSoft demand (-84.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great140.82avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.32–$78.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$17.90avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.3%return rate — above 6% kills the launch gate
Market size
Bad$38K$38K/yr · 295K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-84.0%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
33
Top-5 brand share
53%
Open market
42%
- Beautistin19%
- Fun Costumes13%
- JcHrmers8%
- Aczyoxw7%
- ComfyCamper6%
- Horolam5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 44 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blue Cat Costume Accessories Cat Ears Headband & Tail Buttons Print T-Shirt Tutu Yellow Glasses Arm Sleeves & Whiskers Temporary Tattoos School Book Costume for Read Across America Ages 5-7
Beautistin$19.904.7★26 rev
Blue Cat Costume Accessories Cat Ears Headband & Tail Buttons Print T-Shirt Yellow Glasses Arm Sleeves & Whiskers Temporary Tattoos School Book Costume for Read Across America Ages 8-10
Beautistin$19.824.6★34 rev
Aczyoxw Blue Cat Costume Set with Cat Headband and Tail Heart Button Stickers Accessories for Read Book Day Dress Up Halloween Party Cosplay
Aczyoxw$10.994.7★7 rev
Fun Costumes Pete the Cat Kids Cat Costume Unisex Cute Blue Animal Halloween Outfit Small
Fun Costumes$40.394.6★585 rev
Horolam 11 PCS Blue Cat Costume Set Blue Cat Ears Headband Tail Clip Heart Button Stickers Yellow Glasses for World Book Day Storybook Character Cosplay Halloween
Horolam$10.274.4★43 rev
Newest
by launch dateAczyoxw Blue Cat Costume Set with Cat Headband and Tail Heart Button Stickers Accessories for Read Book Day Dress Up Halloween Party Cosplay
Aczyoxw$10.997 rev
Blue Cat Costume Accessories Cat Ears Headband & Tail Buttons Print T-Shirt Tutu Yellow Glasses Arm Sleeves & Whiskers Temporary Tattoos School Book Costume for Read Across America Ages 5-7
Beautistin$19.9026 rev
Blue Cat Costume Accessories Cat Ears Headband & Tail Buttons Print T-Shirt Yellow Glasses Arm Sleeves & Whiskers Temporary Tattoos School Book Costume for Read Across America Ages 8-10
Beautistin$19.8234 rev
QIKUBI Blue Cat Costume for Women Halloween Accessories Set with Headband Tutu Skirt Glasses Fur Tail Buttons for Adult Party Cosplay (Blue One Size)
QIKUBI$12.835 rev
eygeufg 11 Pcs Cat Accessory Set Blue Headband and Tail Tutu Skirt Sunglasses & Decorative Patches for Teens(14+) & Adults Theatrical Performance & Parties
eygeufg$14.646 rev
Trending
90-day click momentumBlue Cat Costume Accessories Cat Ears Headband & Tail Buttons Print T-Shirt Tutu Yellow Glasses Arm Sleeves & Whiskers Temporary Tattoos School Book Costume for Read Across America Ages 5-7
Beautistin$19.904.7★
Blue Cat Costume Accessories Cat Ears Headband & Tail Buttons Print T-Shirt Yellow Glasses Arm Sleeves & Whiskers Temporary Tattoos School Book Costume for Read Across America Ages 8-10
Beautistin$19.824.6★
7 Pieces Blue Cat Costume Accessories Set Include Fluffy Kitty Ears Headband Tails Blue Tulle Tutu Skirt Stockings Yellow Glasses with 7 Felt Stickers for Story Book Day Halloween Party Cosplay
Medoore$9.395.0★
A&J DESIGN Kids Orange and Black Striped Pajamas Cat Costume for Toddler Boys Girls Halloween Shirt Pjs for Kids 5T
A&J DESIGN$26.014.8★
ComfyCamper Adult Yellow 2D Colorful Buttons for Womens - Adult Women Mens T Shirt Cosplay Halloween Costumes M
ComfyCamper$17.554.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -84.0% search growth over the last 90 days.Peak months: Mar, Oct, Nov · busiest ÷ quietest = 71.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This set was nicer quality than some of the others I viewed”
“Fits well”
“The colors are bright and vibrant”
“Good Value”
“As expected”
“Comfy and cute”
“easy to put on”
“The material feels soft and comfortable, so its easy to wear for parties, Halloween, or school events”
“they stayed put thanks to the strong adhesive”
“Great design”
What buyers complain about
“Tail belt is too big for my five year old”
“Buttons are stickers not pins”
“My only slight issue is with the headband”
“Shirt was really thick though”
“I worry it will stretch out or break”
“ear wire is not very strong to keep ears up”
“The only downside is that the glasses shown in the product photos did not come with the set”