period underwear for teens
Skip itSoft demand (-5.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$22.86avg listing price — sweet spot $15–$100
Price range
Great$11.01–$53.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$715K$715K/yr · 1.2M searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 6% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay2,891.38avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
19
Top-5 brand share
84%
Open market
12%
- Demifill31%
- Mesachy21%
- Hanes14%
- INNERSY9%
- Nalwort9%
- TIICHOO4%
- Open — no brand owns it (6 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Demifill Teen Girls Period Panties Juniors First Period Starter Underwear Soft Briefs 12-14Years
Demifill$21.194.4★4,942 rev
Mesachy Teens Girls Period Underwear Kids Period Panties Menstrual Leakproof Protective Underwear for Teens Cotton Briefs
Mesachy$17.764.5★1,468 rev
Nalwort Teen Girls Period Underwear Menstrual Period Panties Leak-Proof Cotton Protective Briefs Pack of 6(Multicolor-5 12-14 Years)
Nalwort$23.514.5★9,095 rev
Mesachy Teens Girls Period Underwear Kids Period Panties Menstrual Leakproof Protective Underwear for Teens Cotton Briefs
Mesachy$21.424.5★1,468 rev
Hanes Girls Hipster Period Underwear Comfort Period. Panties Moderate Protection 6-Pack
Hanes$20.484.4★1,146 rev
Newest
by launch date
Musort Period Underwear for Teens Heavy Flow High Absorbency Girls Menstrual Panties Cotton Leakproof Protective Briefs
Musort$11.01187 rev
TIICHOO Period Panties for Teens Seamless Menstrual Leakproof Underwear for Girls 5-Pack(10-12 Years 2 Black/Beige/Pink/Green)
TIICHOO$35.0769 rev
INNERSY Girls Period Underwear for Teens Heavy Flow Panties Size 10-18 Hold 4 Tampons 3-Pack(L(12-14 yrs) Solid Black)
INNERSY$22.8494 rev
Geronmine Teen Girls Period Panties Heavy Flow High Absorbency First Period Starter Underwear For Teens Menstrual Leakproof Protective Cotton Soft Briefs
Geronmine$13.66529 rev
Thinx Teens Period Underwear Brief-Style Period Panties for Teens Holds Up to Regular 12 Tampons* Period Panties Reusable Black 3-Pack Size 13/14
Thinx Teens$53.28519 rev
Trending
90-day click momentumThinx Teens Period Underwear Brief-Style Period Panties for Teens Holds Up to Regular 12 Tampons* Period Panties Reusable Black 3-Pack Size 13/14
Thinx Teens$53.284.6★
Demifill Teen Girls Period Underwear Girls Cotton Briefs Soft Underwear For Teens 14Years Mixed Colour
Demifill$16.284.4★
INNERSY Period Underwear for Teens Girls Cotton Leak-Proof Menstrual Panties 3-Pack(Refreshing Blue Pink Polka Dots L(12-14 yrs))
INNERSY$18.634.6★
Bambody Absorbent Period Panties - Bamboo Rayon - Period Underwear for Women and Teens - All-Day Long - Overnight Protection- Leakproof - Large - 3 Pack: Black
Bambody$34.084.4★
Demifill Teen Girls Period Underwear Cotton Soft Women Panties For Teens Briefs S Black
Demifill$14.734.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.Peak months: Jan, Aug · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super comfortable”
“True to size and description”
“Super well made”
“Theyre nice and soft”
“wash well too”
“Worth it”
“Nice and thick”
“it does everything advertised”
“Cute colors”
“Absorbs great and feels amazing”
What buyers complain about
“The fit is awful”
“Not comfortable”
“NOT ABSORBENT”
“Do not work”
“A little thicker than normal underwear”
“didnt even last 3 hours”
“False advertising”
“Poor quality material”
“I expected more for the price”
“cause chafing on my daughter's skin”