paxilio rfid passport cover
Skip itSoft demand (-93.0% this quarter) — this niche doesn't clear our bar today.
Price range
Great$9.05–$45.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.12avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 6% kills the launch gate
Review moat
Okay1,686.17avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$12K$12K/yr · 22K searches
Growth
Bad-93.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
9
Sellers
12
Top-5 brand share
89%
Open market
8%
- TOURSUIT56%
- Paxilio21%
- Coowayze5%
- ilovever4%
- LORZOR3%
- LOHASLIFE3%
- Open — no brand owns it (3 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TOURSUIT RFID Blocking Passport Holder for Women Men Leather Passport Travel Wallet with 3D Metal Badge Travel Document Holder Cover Accessories (Dark Blue)
TOURSUIT$13.594.8★3,218 rev
TOURSUIT RFID Blocking Passport Holder for Women Men Leather Passport Travel Wallet with 3D Metal Badge Travel Document Holder Cover Accessories (Black)
TOURSUIT$13.664.8★3,218 rev
Paxilio RFID Passport Holder for Travel Leather Passport Cover RFID Blocking Slim Durable Passport Wallet Organizer for Men Women Travel-Friendly Case (Black)
Paxilio$18.164.4★20 rev
Paxilio RFID Passport Holder for Travel Leather Passport Cover RFID Blocking Slim Durable Passport Wallet Organizer for Men Women Travel-Friendly Case (Blue)
Paxilio$18.414.4★20 rev
Paxilio RFID Passport Holder for Travel Leather Passport Cover RFID Blocking Slim Durable Passport Wallet Organizer for Men Women Travel-Friendly Case (Red)
Paxilio$17.714.4★20 rev
Newest
by launch datePaxilio RFID Passport Holder for Travel Leather Passport Cover RFID Blocking Slim Durable Passport Wallet Organizer for Men Women Travel-Friendly Case (Black)
Paxilio$18.1620 rev
Paxilio RFID Passport Holder for Travel Leather Passport Cover RFID Blocking Slim Durable Passport Wallet Organizer for Men Women Travel-Friendly Case (Blue)
Paxilio$18.4120 rev
Paxilio RFID Passport Holder for Travel Leather Passport Cover RFID Blocking Slim Durable Passport Wallet Organizer for Men Women Travel-Friendly Case (Red)
Paxilio$17.7120 rev
LORZOR Passport Holder for Travel: Full Grain Leather Passport Cover with Airtag Holder Magnetic Buckle for Men - RFID Blocking Bifold Wallet for Air Ticket Card Cash Coin (Brown)
LORZOR$45.6140 rev
Life is Good Travel Passport Cover - Anti-Theft Passport Holder Wallet with Interior Card Slots Magnetic Snap Closure Newsprint
Life is Good$9.0577 rev
Trending
90-day click momentum
Travelon RFID Blocking Family Passport Wallet
Travelon$21.344.7★
Paxilio RFID Passport Holder for Travel Leather Passport Cover RFID Blocking Slim Durable Passport Wallet Organizer for Men Women Travel-Friendly Case (Black)
Paxilio$18.164.4★
Life is Good Travel Passport Cover - Anti-Theft Passport Holder Wallet with Interior Card Slots Magnetic Snap Closure Newsprint
Life is Good$9.054.6★
LORZOR Passport Holder for Travel: Full Grain Leather Passport Cover with Airtag Holder Magnetic Buckle for Men - RFID Blocking Bifold Wallet for Air Ticket Card Cash Coin (Brown)
LORZOR$45.614.6★
Paxilio RFID Passport Holder for Travel Leather Passport Cover RFID Blocking Slim Durable Passport Wallet Organizer for Men Women Travel-Friendly Case (Red)
Paxilio$17.714.4★
Demand
Weekly Amazon search volume, last 13 weeks — -93.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The passport holder is good quality”
“Fits great”
“Great value”
“Easily carried in pocket or purse”
“the design is amazing”
“As advertised”
“Beautiful gratis material”
“Good quality and durable”
“the color is nice”
“Compartments for credit card as well”
What buyers complain about
“It will be a little bulky”
“Junk”
“Too Small”
“NOT TSA or any airport security Ive been through approved”
“Leather is a bit stiff now”
“Air tag not secured”
“A bit thick”
“I cannot get the passport into it easily”
“at an airport or anywhere else its too difficult to use”
“The credit cards DO NOT stay in the pockets making the whole thing flawed in design”